E-Commerce Acquisition Lead

Position Snapshot

Business area: Nespresso Canada

Location :   Located at 300 Léo-Pariseau, Montréal, QC Canada H2X 4B3 ;

Hybrid

A little bit about us

Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 168,550 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 9,700 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 96 markets and has over 14'000 employees. In 2024, it operated a global retail network of 818 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.

What to Expect: 

The e-Commerce Acquisition Lead owns the end-to-end performance of machine sales and acquisition across digital channels (website, mobile app), driving growth through data-driven strategies, promotional excellence and cross-functional execution by:

• Delivering best-in-class acquisition journeys to maximize conversion and recruitment quality


• Leading and orchestrating promotional plans and machine launches in close collaboration with cross-functional teams


• Driving the achievement of machines sales and new member acquisition targets across all digital touchpoints


• Steering acquisition strategies, campaigns and innovation in partnership with internal stakeholders

Role Requirements

Establish Acquisition & Machines growth plan (strategy & innovation) plan

• Define and own the acquisition strategy to increase the share of online recruitment, leveraging data-driven insights

• Define machine growth levers (portfolio, bundles, pricing, promotions) to maximize recruitment and conversion


• Propose which innovations should be launched in the market, define timing, recommend launch plan and implement success KPIs

Online Campaigns and product launches

• Manage the communication with HQ for implementation and deployment of local and global campaigns


• Design and optimize acquisition journeys tailored to each campaign and persona


• Ensure consistency across all channels with Omni teams


• Lead machine launches (bundles, promo packs, hero SKUs) across digital touchpoints

Ecom Promotional plan

• Develop and execute activation plans aligned with business priorities, and growth objectives


• Lead the end-to-end promotional calendar across digital channels (website, app, CRM, media)

Contribute to the best-in-class customer experience objective

• Monitor digital promotional and transactional trends, new features and/or technology to stay on top of digital innovation.

Preferred Skills  

Education: University Degree (or equivalent) in Marketing/Business/Commerce

Experience:

• 4 years Digital Marketing experience gained in a premium, lifestyle consumer goods environment (e.g. Food & Beverages, Cosmetics, Apparel and Accessories)


• Excellent Brand Management and Communication skills


• Excellent oral & written communication skills in French and English


• Strong analytical and budget management skills


• Ability to work independently


• Ability to collaborate with multiple, cross organizational partners

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment 


• Company matched pension plan 


• Three weeks of Vacation and six personal days (Personal Paid Holidays) 


• Flexible and hybrid work arrangements 


• Excellent training and development programs as well as opportunities to grow within the company 


• Access to Educational Assistance & Tuition Reimbursement 


• Bonus eligibility 


• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures


• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation


• Adoption benefits to remove some of the financial barriers associated with adoption


• Free Nespresso Coffee Machines and $100 monthly coffee credit 


• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories 


• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) 

What you need to know

If you believe you have the profile we are looking for, please contact your line manager before submitting your

 application and ensure this role is part of your PDP. As a general guideline, it is preferred that you have a minimum

 of two years’ experience in your current job, with a solid track record of performance.

Nestlé is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in

 the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.