Email & Growth Marketing Specialist

About Us

We are a dynamic and innovative women's fashion company specializing in empowering and stylish apparel for women. Our brand is committed to providing high-quality products that celebrate individuality and confidence. We offer a fun, modern, and youthful work environment with an excellent work-life balance. Join our team and contribute directly to our company's growth and success!

Position Overview

We are seeking a proactive Email & Growth Marketing Specialist to join our team. Reporting to the Marketing Manager, you will play a pivotal role in driving revenue growth through strategic email marketing, audience segmentation, and customer journey optimization. If you're passionate about data-driven marketing, have a knack for creating visually engaging email campaigns, and are experienced with Klaviyo flows and personalization, we'd love to hear from you.

Key ResponsibilitiesEmail Marketing Campaigns

• Develop and implement strategic email marketing campaigns using Klaviyo to drive sales and increase revenue.


• Utilize segmentation strategies to deliver personalized and relevant content to different customer groups.


• Design and build visually appealing email layouts, incorporating graphics and multimedia elements tailored to our female audience.


• Set up and manage Klaviyo flows, personalization features, and automation to enhance customer engagement and retention.


• Identify and execute upselling and cross-selling opportunities within email communications.

Growth Marketing Initiatives

• Collaborate on strategies to drive customer acquisition, engagement, and retention across email and other owned channels.


• Analyze customer data to identify opportunities for growth and develop targeted marketing initiatives.


• Implement tactics to increase customer lifetime value and overall revenue contribution.

Segmentation Strategy & Management

• Create, manage, and optimize customer segments based on behavior, demographics, purchase history, and engagement levels.


• Analyze segment performance to refine targeting and improve campaign effectiveness.


• Develop and maintain a segmentation framework that supports marketing objectives and revenue goals.

Data Analytics & Reporting

• Monitor and report on campaign performance with a focus on key metrics such as open rates, click-through rates, conversion rates, and revenue generated.


• Use data insights to optimize campaigns and improve engagement and conversion rates.


• Simplify complex data into understandable reports for stakeholders.

Customer Journey Optimization

• Map and optimize the customer journey to enhance user experience and maximize conversion opportunities.


• Implement strategies to improve customer retention and increase lifetime value through targeted communication.

Marketing Automation

• Manage and optimize marketing automation workflows in Klaviyo, utilizing segmentation to deliver timely and relevant messages.


• Leverage Klaviyo's personalization and automation features to create customized experiences for different customer segments.


• Set up automated triggers and drip campaigns based on customer behavior and lifecycle stages.

Collaboration

• Work closely with internal teams, including design and content, but be capable of creating email layouts independently when necessary.


• Participate in team meetings and contribute ideas to enhance overall marketing effectiveness.

Market Research & Innovation

• Stay updated on industry trends and emerging technologies in email marketing and personalization, particularly within the women's fashion sector.


• Conduct competitor analysis to inform strategies and maintain a competitive edge.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.


• Minimum of 2-3 years of experience in digital marketing with a strong focus on email marketing and segmentation.


• Proficient in Klaviyo, with experience in flows, personalization, and automation.


• Experience designing and creating visually engaging email layouts; proficiency with design tools (e.g., Canva, Adobe Creative Suite, or similar) is a plus.


• Basic analytical skills with experience monitoring key email marketing metrics.


• Ability to interpret data and translate it into actionable marketing strategies.


• Strong project management skills and ability to manage multiple initiatives simultaneously.


• Proactive, self-motivated, and results-oriented with a strong sense of ownership.


• Excellent communication and teamwork skills.


• Ability to thrive in a fast-paced environment and adapt to last-minute changes.


• Passion for women's fashion and understanding of the female consumer market is highly desirable.

What We Offer

• An exciting, collaborative, and inclusive work environment where your contributions make a real impact.


• Opportunities for professional growth and career advancement.


• Competitive salary based on position experience


• depending on experience and qualifications) and comprehensive benefits package.


• Work-life balance with flexible working arrangements.


• A vibrant company culture that values innovation, creativity, and fun.

Job Types: Full-time, Permanent

Pay: $55,000.00-$75,000.00 per year

Benefits:

• Casual dress


• Company events


• Dental care
  


• Extended health care


• Life insurance


• On-site parking


• Paid time off


• Store discount

Experience:

• digital marketing: 4 years (preferred)

Work Location: In person