Event Marketing Manager

The Event Marketing Manager will be responsible for managing end-to-end event execution while ensuring each initiative supports broader marketing and revenue objectives. This role requires strong ownership of planning, coordination, vendor management, and performance measurement across multiple events.

• Own the full lifecycle of assigned B2B events, including strategy, planning, vendor coordination, registration, onsite execution, and post-event reporting.


• Manage event sponsorships, venues, logistics, timelines, contracts, and operational requirements to ensure successful delivery.


• Partner with sales and field marketing teams to align pre-event and post-event activities, maximize lead generation, and support pipeline growth.


• Collaborate with brand, creative, and design teams to develop engaging event experiences, booth activations, promotional materials, and branded assets.


• Manage event budgets, vendor relationships, invoices, reconciliation, and financial tracking while identifying opportunities for optimization.


• Track event performance against lead generation and revenue goals, using insights to improve future event strategies.


• Develop scalable event processes, documentation, and workflows to improve efficiency across the marketing organization.


• Research and evaluate new event opportunities based on audience relevance, strategic fit, and business impact.


• Support onsite event management, including travel for setup, execution, and team coordination.

Requirements:

The successful candidate will bring hands-on experience in event or field marketing, strong project management capabilities, and the ability to collaborate across multiple teams. They should be comfortable balancing strategic thinking with detailed execution in a dynamic environment.

• 3+ years of experience in event marketing, field marketing, or a related role with direct responsibility for conferences and trade shows.


• Proven experience managing events from concept through execution, including logistics, vendors, onsite operations, and post-event follow-up.


• Strong project management skills with the ability to organize multiple priorities, timelines, and stakeholders effectively.


• Excellent communication and collaboration skills, with experience working across sales, marketing, creative, and external partners.


• Ability to connect event initiatives to measurable business outcomes, including pipeline generation and customer engagement.


• Self-motivated, organized, and proactive, with the ability to independently manage projects while contributing to a collaborative team environment.


• Comfortable leveraging AI tools to improve planning, communication, and operational workflows.


• Proficiency with G Suite; experience with tools such as Monday.com, Salesforce, Marketo, or similar platforms is a plus.


• Willingness and ability to travel up to 50% for onsite event management.


• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.


• Nice-to-have experience includes executive engagement programs, hospitality events, event content management, fintech or B2B SaaS experience, and relevant event certifications.

Benefits:

• Competitive salary range of CA$92,000 – CA$115,000, depending on location, skills, experience, market conditions, and internal compensation factors.


• Potential equity and additional compensation opportunities depending on the position offered.


• Comprehensive health benefits.


• Opportunity to work in a fast-paced, innovative, and collaborative environment.


• Exposure to cross-functional teams and the ability to influence marketing strategy.


• Career growth opportunities within a global organization.


• Support for remote and flexible work arrangements.


• Opportunities to attend and manage industry-leading events.