Ex Co-Founder

On-Target Earnings: $110K CAD Base Salary + performance+based variable + equity

Location: After 90 days, this role is required to be in-office in Kelowna full-time

👋 About Us

Martell Ventures is not your typical venture studio. We’re an AI-native incubator backed by world-class operators, built to launch scalable companies that solve real problems for small and mid-sized businesses (SMBs) around the world.

Our mission is clear: empower high-agency founders to build enduring, profitable companies that create massive impact through automation, intelligence, and personalization.

How We Operate

As a CEO or CTO inside Martell Ventures, you’ll operate like a founder owning vision, execution, and upside, while plugging into a studio with unfair advantages:

We partner with proven entrepreneurs and elite technical builders to form two-person founding teams. Together, we incubate high-leverage AI startups inside our 90-day sprint model. Every venture launches with capital, distribution, execution playbooks, and hands-on support from 8-figure founders and GTM operators.

We don’t bet on ideas, we bet on operators.

• Distribution via Dan Martell’s network and SMB audience


• Execution playbooks used by 8-figure companies


• Elite founder community with weekly accountability rhythms


• Access to capital, talent, and market insight from day one

We’re not building shiny MVPs or B2C toys. We’re building enduring companies—designed from day one to hit $500K in 90 days and $10M ARR in 36 months.

🎥Why you shouldn't work here – Radical Transparency from our CEO

📝 What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)


2. Application review


3. 15-minute intro call


4. Strengths assessment – how you learn and do


5. In-person interview – values and culture fit


6. Paid test project – work with us, like you're already on the team


7. Final call with our CEO


8. Offer – if we’re both excited, we move forward fast

💼 About the Role

We’re looking for an experienced operator who has lived the 0–1 journey. Someone who knows how to take a SaaS product from concept to paying customers. As an Ex Co-Founder at Martell Ventures, you’ll be the commercial lead behind new ventures, shaping their go-to-market strategy, validating revenue models, and driving early sales traction.

You’ve likely built or scaled a SaaS company before. You know what traction feels like. You can spot signal from noise and move quickly to test, validate, and iterate. This role blends founder mindset with execution discipline, the bridge between idea and market demand.

🔍 What You'll Do

• Lead customer discovery, validation, and early revenue generation


• Design and execute GTM strategies for new venture launches


• Own outbound and inbound sales efforts from outreach to close


• Build and maintain key customer relationships to drive renewals and referrals


• Collaborate with product and technical leads to ensure product-market fit


• Develop scalable processes, playbooks, and sales infrastructure for repeatable growth


• Report and interpret traction data to guide venture decisions

🧠 What You Bring

Required Qualifications

• Proven SaaS operator or founder with early-stage experience


• Hands-on with sales, customer development, and GTM design


• Excellent communicator with a bias for clarity and action


• Strong business instincts, with the ability to turn feedback into opportunity


• Comfortable in ambiguity and fast-moving environments


• Data-literate, strategic, and deeply customer-driven

Preferred Qualifications

• Previous founder or early executive in a B2B SaaS startup


• Background in technical sales or product-led growth


• Experience leading or mentoring small commercial teams


• Familiarity with AI-driven tools or workflows

💡 You're a Great Fit If You…

• Are obsessed with traction, outcomes, and learning what makes customers buy


• Want to build something fast, with clear product-market signal


• Thrive in zero-to-one chaos and are allergic to corporate pace


• Know how to write, pitch, sell, and close


• Want co-founder-level ownership without fundraising headaches


• Are hungry for more than a job, you want a mission