Position Title

Executive, Digital Partnership & Special Projects

Report To

Assistant Manager, Digital Partnership & Special Projects

Position Summary

This role is responsible for planning, executing, and monitoring digital marketing campaigns to promote products, services, or brands and work closely with the marketing team to develop strategies that build a lasting digital connection with consumers that align with the company's business objective. 

Key Accountabilities

• Assist in formulating strategies to build a lasting digital connection with consumers.


• Plan and execute digital marketing campaigns across various platforms.


• Monitor and analyze campaign performance using relevant metrics and tools.


• Optimize campaigns to maximize reach, engagement, and conversions.


• Collaborate with internal teams to create engaging content for digital channels.


• Stay up to date with industry trends and emerging digital marketing technologies.


• Conduct market research to identify opportunities and consumer preferences.


• Assist in managing digital marketing budgets and ensuring cost-effectiveness.


• Collaborate with external vendors and agencies to execute campaign activities.


• Ensure compliance with legal and regulatory requirements in digital marketing activities


• Coordinate with relevant stakeholders for the preparation, review, execution, and renewal of partnership agreements and related documentation.


• Maintain proper records and documentation for all partnership contracts and campaigns, commercial terms, approvals, and project deliverables.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field. Master's Degree is a plus.


• 2-4 years of relevant working experience in digital partnerships, marketing campaign, commercial operations, or related fields

Area of Experience

• Experience in managing strategic partnerships, corporate accounts, affiliate programmes, or customer acquisition initiatives.


• Experience in coordinating end-to-end campaign execution, including planning, stakeholder management, implementation, and performance tracking.


• Strong understanding of the Malaysia and ASEAN market, including consumer preferences, cultural nuances, and business practices


• Strong analytical skills with experience in monitoring campaign performance, preparing reports, and deriving actionable insights from data.

Personality Traits

• Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions


• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders


• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.


• Resourceful, proactive, and commercially minded with a keen interest in identifying growth opportunities.


• Adaptable and resilient, with a willingness to take ownership of tasks and drive initiatives to completion.