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Field Marketer

Job Description - Field Marketer

Heidi is on a mission to half the time it takes to deliver world class care.

We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world.

Today, we have a suite of tools that modernize documentation. Tomorrow, we’ll equip every healthcare org with AI assistants that undo the tediums of clinical & non clinical work

Our team is a potent mosaic of sage, accomplished leaders & brilliant polymaths hungry to prove it. We achieve in 6 months what it takes our competitors 4 years to do.

We’ve recently raised a round of funding to supercharge the incomprehensible growth we’re seeing.

Be the regional marketer for our gritty, high-performing Canada sales team based in Toronto. Build a marketing plan which grows the Heidi brand in-region and delivers MQLs to the sales team.

  • Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talks

  • Own and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow up

  • Devise and run earned and paid campaigns to raise awareness of Heidi including geographic and specialty focussed thematics

  • Work with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign content

  • Create targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyers

  • Own local pages for website including regional specific content such as compliance and thought leadership

  • Drive and deliver a strong customer story pipeline, both written and video

  • Support sales teams in targeted enterprise account outreach

  • Improve lead capture processes and stringent lead aging processes across the team

Required Skills:

  • Generalist marketing experience supporting a dedicated region

  • Experience organising and participating in events and conferences

  • Exposure to marketing and sales tech including email platforms, CRM, design

  • Imaginative on campaign tactics and execution to help Heidi cut through

  • Strong content creation skills, good instinct for design and great writing prowess

  • Highly detail orientated with excellent follow through

  • Loves building from scratch and working with sales teams

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