The Key Account Manager – Alternate Channels is responsible for driving growth and managing strategic accounts across non-traditional foodservice and retail-adjacent channels (e.g., Grocery Foodservice, Gas & Convenience Foodservice, Industrial B2B & B2C.) on a national level across Canada.
This role leads the development and execution of multi-client, solution-based sales strategies, leveraging CORE’s portfolio to deliver incremental distribution, product integration, and profitable growth across national and regional customers.
Account Management & Growth Strategy
Develop and execute strategic business plans for assigned national alternate channel accounts
Identify growth opportunities including new listings, product placements, and conversions
Build relationships with key stakeholders
Channel Expansion & Alternate Channel Development
Expand into:
Grocery foodservice
Gas & Convenience foodservice
B2B channels
B2C channels
Lead national rollout strategies
Multi-Client Solution Selling
Drive cross-portfolio selling strategies
Deliver presentations focused on product optimization and profitability
Distributor & Operator Alignment
Secure product listings and drive compliance
Partner with field sales teams across regions
Insights, Analytics & CRM Management
Track pipeline and analyze performance – CRM version of Salesforce
Maintain forecasts and reporting
Providing data and analytics for trends
Cross-Functional Collaboration
Work with culinary, marketing, and client leadership teams
Experience:
3+ years key Foodservice selling experience with National Account in Foodservice and/or Grocery Channels.
Established relationships with key decision makers and stakeholders is required
Success Metrics:
Revenue growth
Product placements
Channel expansion
Pipeline performance
Why This Role Matters:
Supports national growth in emerging channels where foodservice meets retail, driving scalable product solutions.
Some travel required
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