General Manager

At Steele Auto Group, we believe work should mean more. Here, you're not just doing a job, you’re a part of something bigger. We’re proud to deliver the Best Customer Buying Experience. At the core of it all is our people where "Everything We Do is Driven by You", your passion, your purpose, your potential.

Discover Kia is looking for a General Manager to bring automotive hospitality to life through inspired leadership.

At Discover Kia, leadership is about creating a dealership where automotive hospitality comes to life; employees feel empowered and proud of their work, customers feel genuinely cared for, and the community knows they can rely on us. It’s more than a friendly greeting; it’s earning trust through consistency, transparency, and care in every interaction. We’re looking for a General Manager who can bring this vision to life, combining strong business acumen with authentic, people-first leadership.

Compensation: $90,000 + annually, plus demo vehicle and bonus potential of 1x earnings.

As General Manager of Discover Kia, you will be the driving force behind the dealership’s success, setting the tone for a high performing, people first culture across all departments. Your impact will be felt through:

• Dealership Leadership: Oversee all dealership operations, including Sales, F&I, Service, and Parts, ensuring departments meet performance targets and deliver a seamless customer experience.


• Financial & Operational Performance: Manage dealership budgets and financials, monitor KPIs, control expenses, and drive profitability.


• Team Development: Lead, coach, and hold department managers accountable, building high-performing teams and a culture of responsibility and results.


• Customer Experience: Ensure every customer interaction meets Steele Auto’s standards for service, satisfaction, and trust.


• Sales & Marketing: Direct vehicle inventory, sales processes, and marketing initiatives to maximize revenue and market share.


• Growth & Market Presence: Analyze local market trends, identify new business opportunities, and implement strategies to expand dealership performance.


• Strategic Execution: Implement Steele Auto Group’s policies, procedures, and initiatives, ensuring operational compliance and alignment with corporate standards.


• People & Culture: Oversee employee relations, partner with HR on staffing, compliance, and performance management, and maintain a positive, engaged workplace.

To succeed in this role, you will bring:

• A minimum of 5 years of dealership leadership experience with proven success leading multi department teams


• Strong business and financial acumen across sales, service, and operations


• Confident decision making, problem solving, and strategic thinking


• A customer first mindset with a genuine commitment to exceptional experiences


• The ability to thrive in a high accountability environment while keeping a long-term perspective


• Excellent communication and organizational skills that build trust and clarity across teams

This opportunity is ideal for a leader who:

• Wants a visible and impactful role where their leadership shapes both culture and performance


• Thinks strategically about growth, operations, and long-term success


• Values balance, sustainability, and leading teams in a supportive, empowering way


• Thrives in an environment built on accountability, collaboration, and automotive hospitality

Why you’ll love Steele Auto Group:

At Steele Auto Group, you’re not just joining a company, you’re joining a community where you’ll be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That’s why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all of the following:

• 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!


• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.


• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.


• Employee Discounts – On vehicle purchases, parts, and service at any of our locations.


• Work Boot Reimbursement – Reimbursement immediately, no waiting required!


• Access to Steele University - you’ll get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is dedicated to a workplace where your skills are recognized, growth is supported, and potential is unlimited. We invest in our people, promote from within, and foster a fair, inclusive environment. Every candidate is valued and supported throughout the recruitment process, if you require accommodation for an interview, please let us know.

This is more than a General Manager role. It is a chance to shape the future of Discover Kia, to lead with purpose, and to build something meaningful with a team that is ready to grow with you.

📍 Based in Charlottetown, PEI!

🔗 Learn more about us at www.steeleauto.com

How to Apply, it's as easy as 1, 2, 3:

1. Click the link to apply, Steele Auto Group Careers


2. Sign in (top right corner) and create your profile,


3. Upload your resume

In 2 minutes, the Steele Auto Group career world is right at your fingertips!

**If you are an employee of Steele Auto Group, please apply through the careers page to ensure you are flagged as an internal applicant.

We can’t wait to meet YOU!