Go-To-Market Manager

Our Business

FISPAN Services Inc. (FISPAN) is an Enterprise SaaS FinTech company that allows banks to deploy embedded financial products and services to create a seamless banking connection for their corporate clients. Our product aims to provide instant scale and reach for banks who want to remove friction and add value by enabling their commercial banking clients to access banking services through their preferred ERP / accounting platform. 

Founded in 2016 and headquartered in downtown Vancouver, FISPAN is on a mission to create the best product in the FinTech industry and fundamentally change the way that companies bank. Being the market leader in ERP Banking, we work with the world’s Tier 1 banks with assets exceeding $3T, including J.P. Morgan Chase, Wells Fargo, TD and Bank of Montreal. 

We are looking for dynamic and passionate individuals to join our high performance team and contribute to our rapid growth and exciting journey.

Position

FISPAN is seeking a Go-To-Market (GTM) Program Manager to own and drive the end-to-end execution of product launches across our platform, ERP integrations, and bank ecosystem.

This role is responsible for turning strategy into execution — ensuring that new products move successfully from market validation → product definition → pilot → launch → scale.

You will sit at the center of Product, Product Marketing, Sales (Partner Managers), Partner Success, Marketing, and RevOps, acting as the orchestration layer that ensures all GTM activities are aligned, delivered on time, and drive measurable outcomes.

This is a highly cross-functional role requiring strong program management, GTM intuition, and the ability to operate in a complex B2B2B fintech environment.

Main Responsibilities

Own End-to-End GTM Program Execution

• Drive the full GTM lifecycle:
  
  
  
  • Market validation → Product definition → Product build → Pilot → Launch → Post-launch iteration
  
  
  
  


• Define and manage GTM readiness gates (e.g., Product Ready, Pilot Ready, Launch Ready)


• Ensure all phases are clearly scoped, tracked, and executed

Lead Pilot Strategy & Execution

• Structure and operationalize pilots with banks and customers:
  
  
  
  • Define scope, duration, and success criteria
  
  
  • Align stakeholders across Product, Partnerships, and Success
  
  
  
  


• Track pilot performance and ensure clear outcomes:
  
  
  
  • Product validation
  
  
  • Revenue potential
  
  
  • Bank readiness
  
  
  
  


• Drive decisions on scaling, iteration, or adjustment

Orchestrate Cross-Functional Execution

• Act as the central point of coordination across:
  
  
  
  • Product & Engineering
  
  
  • Product Marketing
  
  
  • Partner Managers (Sales)
  
  
  • Partner Success
  
  
  • Marketing
  
  
  • RevOps
  
  
  
  


• Drive alignment, remove blockers, and ensure accountability


• Lead GTM planning and execution forums

Own the GTM System & Execution Framework

• Maintain and evolve FISPAN’s GTM framework and tracker


• Ensure all GTM deliverables (assets, enablement, dependencies) are:
  
  
  
  • Clearly defined
  
  
  • Assigned
  
  
  • Delivered on time
  
  
  
  


• Build repeatable processes for scaling launches across products and banks

Drive Bank Readiness & Partner Activation

• Coordinate GTM execution across multiple bank partners in parallel


• Ensure each bank is:
  
  
  
  • Technically validated
  
  
  • Commercially enabled
  
  
  • Equipped with tailored assets
  
  
  
  


• Work closely with Partner Managers and Partner Success teams to drive adoption

Lead GTM Asset Development & Enablement

• Define requirements for:
  
  
  
  • Sales enablement materials
  
  
  • Training programs
  
  
  • Marketing collateral
  
  
  
  


• Ensure internal teams and partners are fully enabled prior to launch


• Validate readiness through real-world sales feedback

Launch & Post-Launch Optimization

• Coordinate launch readiness across all stakeholders


• Track performance against KPIs:
  
  
  
  • Pipeline
  
  
  • Adoption
  
  
  • Partner activation
  
  
  
  


• Drive continuous iteration based on:
  
  
  
  • Sales feedback
  
  
  • Customer insights
  
  
  • Market data
  
  
  
  

Success Looks Like

• All major launches follow a clear, repeatable GTM process


• Products are validated through structured pilots before scaling


• Sales and bank partners are consistently ready at launch


• GTM assets are delivered on time and adopted across teams


• Launch performance is tracked and continuously improved  

Requirements/Qualifications

Experience

• 4–8 years in GTM, program management, product operations, or similar roles


• Experience launching products, features, or integrations in B2B SaaS or FinTech


• Strong understanding of GTM strategy and product lifecycle

Core Skills

Program & Project Management

• Ability to structure and manage complex, multi-phase initiatives


• Strong ownership of timelines, dependencies, and execution

Cross-Functional Leadership

• Proven ability to align and influence stakeholders across teams


• Comfortable operating without direct authority

GTM & Product Understanding

• Understanding of:
  
  
  
  • Product development lifecycle
  
  
  • Sales enablement and launch processes
  
  
  • Pilot-driven product validation
  
  
  
  

Execution & Ownership

• Highly proactive and detail-oriented


• Strong follow-through and accountability


• Comfortable operating in ambiguity

Analytical & Data-Driven

• Ability to define KPIs and measure GTM effectiveness


• Experience using data to drive iteration and decision-making

Preferred Qualifications

• Experience with ERP integrations (NetSuite, Sage, Dynamics, QuickBooks, etc.)


• Familiarity with bank partnerships and embedded banking


• Experience working in fintech, payments, or treasury management

How You Work

• You bring structure where there is none


• You simplify complexity into clear execution plans


• You push initiatives forward relentlessly


• You focus on outcomes, not just activity

Why Work With Us? 

 ✨  Visionary Team, Proven Results

Our leadership bench brings deep, collective experience in scaling high-growth FinTech companies through major funding cycles and critical market inflection points. This expertise creates a stable foundation, allowing you to focus on building and innovating. You will benefit directly from mentorship, expand your professional network, and learn the strategic decision-making processes required to lead a global, mature technology company.

🚀 Accelerated Career Ownership & DEI Commitment

We are an emerging high-growth company, and that means your career trajectory here is accelerated. Our employees are immediately given a high level of ownership and autonomy over complex, impactful projects.

As FISPAN continues to grow, we are committed to celebrating diversity, endorsing equity, and encouraging inclusion. We strive to eliminate bias throughout our recruitment process and build a culture where everyone feels they belong and can contribute their best work.

💰 Strategic Total Rewards & Wellbeing

We invest in your success. Our total compensation packages are designed to be highly competitive, including a semi-annual bonus plan that give you a true stake in our future. Beyond your compensation, you benefit from:

• Best-in-Class Equipment: The most modern MacBook and Apple equipment.


• Prime Location: Our downtown Vancouver office offers coastal views and access to the building fitness center.


• Flexibility: Generous benefits, including a family leave top-up program and our Work-From-Anywhere policy.

☕ Purpose-Driven Culture & Prime Perks

Our culture is the foundation of our success. We operate with a "we over me" mentality, fostering strong, collaborative bonds built on Trust and Candor. You will also enjoy: fully stocked cupboards, weekly catered team lunches, and daily JJ Bean coffee runs to keep your energy high and your wallet happy.

Compensation Package  

FISPAN believes in an atmosphere and culture when innovation can flourish, collaboration and teamwork are valued and transparency is at the core of it all. We want our employees to see how the ideas they help generate today have an impact on how we do business tomorrow.With that, the hiring salary range for this position is $93,000-$109,000 annually; the base pay offered is based on comparable market data from companies of similar employee size, revenue and location. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive semi-annual bonus program, subject to program eligibility requirements. 

At FISPAN, we reward employees for achieving their objectives, going beyond the requirements of their job, demonstrating leadership, fostering innovation and advancing the organization as a whole. We value talented people of all backgrounds and characteristics that share our vision of being the number one platform for the business banking ecosystem. 

Other components of our rewards offerings include support of career development, wellbeing, and personal growth. 

• Extended health and dental benefits


• Paid time off 


• Savings and retirement plan matching


• Parenthood top-up


• Mentorship programs, and leadership series (to name a few) 

Note: The incentive programs, benefits, and perks have certain eligibility requirements and may vary, only be partially or not at all available based on criteria such as location, employment status, etc. We’ll be happy to clarify eligibility for interviewing candidates.