Growth Marketing Manager

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights. 

 
Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently. 

Your mission 

Are you an experienced growth manager with proven expertise in using tools like HubSpot and Account Engagement/Pardot? Passionate about performance-driven marketing, you master best practices and know how to orchestrate effective strategies. 

Reporting to the Senior Growth Marketing Manager, you will lead targeted Account-Based Marketing (ABM) campaigns, product marketing initiatives, as well as SEO/SEM and email marketing strategies. You will define strategic objectives aligned with key accounts and segments, measuring the impact of your actions to optimize pipeline growth and strengthen our presence in the healthcare sector. 

Your daily life 

In your day to day, you will be led to: 

• Implement and oversee the execution of acquisition and cross-sell strategies for B2G, B2B, and B2C segments;

Implement and oversee the execution of acquisition and cross-sell strategies for B2G, B2B, and B2C segments;

• In collaboration with the Growth Marketing team, develop and execute campaigns based on best practices, while implementing an A/B testing and tracking system to document insights and continuously optimize performance;

In collaboration with the Growth Marketing team, develop and execute campaigns based on best practices, while implementing an A/B testing and tracking system to document insights and continuously optimize performance;

• Establish measurable objectives and KPIs to track the effectiveness of initiatives, channels, tactics, and overall campaigns; 

Establish measurable objectives and KPIs to track the effectiveness of initiatives, channels, tactics, and overall campaigns; 

• Implement and provide guidance on automation strategies to maintain contact engagement throughout the customer lifecycle, in collaboration with other departments;

Implement and provide guidance on automation strategies to maintain contact engagement throughout the customer lifecycle, in collaboration with other departments;

• Work closely with marketing teams to provide data-driven recommendations and industry best practices for defining the company's SEO strategy and that of its products;

Work closely with marketing teams to provide data-driven recommendations and industry best practices for defining the company's SEO strategy and that of its products;

• Conduct keyword research and analysis to design SEO strategies aligned with marketing objectives;

Conduct keyword research and analysis to design SEO strategies aligned with marketing objectives;

• Develop and optimize landing pages to maximize lead conversion rates;

Develop and optimize landing pages to maximize lead conversion rates;

• Create keyword strategies to enhance brand visibility, website performance, and visitor engagement;

Create keyword strategies to enhance brand visibility, website performance, and visitor engagement;

• Monitor campaign performance, analyze key metrics, and make data-driven adjustments to optimize results;

Monitor campaign performance, analyze key metrics, and make data-driven adjustments to optimize results;

• Collaborate closely with cross-functional teams to ensure seamless execution of marketing campaigns;

Collaborate closely with cross-functional teams to ensure seamless execution of marketing campaigns;

• Build strong relationships with external vendors and agencies to enhance marketing efforts.

Build strong relationships with external vendors and agencies to enhance marketing efforts.