Intern, Lifecycle Marketing (Fall 2024)

Your career is an investment that grows over time!Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 3 million users who trust us with more than $30 billion in assets.Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work. Internships @ Wealthsimple At Wealthsimple, we offer 4 to 8-month internships that are open to co-op and non-co-op students, and recent grads. During your remote-first internship, you will be able to contribute to projects that are changing the landscape of financial services for Canadians. You will be on a team that supports your growth and provides mentorship while also connecting to the broader Wealthsimple community!  About the role: We’re hiring a Lifecycle Marketer for a 4-month internship to help support Wealthsimple’s proactive client communication initiatives. This role is both technical and creative where you’ll work on the planning and execution of end-to-end lifecycle marketing campaigns across Wealthsimple’s brand and product ecosystem. The ideal candidate is one who can think “client first,” who can balance multiple projects simultaneously without sacrificing on quality, and who is eager to learn more about the interconnected technical and creative elements of consumer growth marketing programs. You’ll be joining our multidisciplinary Growth organization where you’ll work with stakeholders from Product, Engineering, Design, Data Science, Communications & Engineering and other Growth and Lifecycle Marketers like yourself.

In this role, you’ll have the opportunity to:

Develop, build, and ship various marketing campaigns via lifecycle marketing channels including email, push notifications, in-app launch modals, and in-app marketing cards.

Support in automating and operationalizing common emails and communications for teams outside of lifecycle marketing.

Work with Lifecycle Marketing Managers and Specialists to design and implement automated, multi-channel programs and experiments across the client lifecycle.

Ideate & experiment on lifecycle strategies/tactics to drive activation, retention, engagement and cross-sell of users within Wealthsimple’s product ecosystem (eg. promotions, incentives)

Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings.

Maintain and execute against Wealthsimple’s lifecycle marketing promotional campaign calendar.

Execute and analyze A/B tests to increase campaign performance and conversion rates.

We’re looking for someone who has/is:

An eagerness to learn more about lifecycle marketing including email best practices, client journeys and client flow mapping, email service provider (ESP) software including Braze and Taxi, as well as segmentation and audience-building.

Proven success in working with cross-functional teams to set and execute against data-informed growth targets/OKRs.

Strong writing and communication skills.

Naturally collaborative and empathetic — both with colleagues and on behalf of clients.

Experience and comfort communicating via Slack with teams across the organization.

Demonstrated ability to rapidly adapt to new tools and processes.

Note: This is a Fall 2024 Internship role. Applications are closed on June 20th, 5pm EST. Why Wealthsimple? Competitive Salary with retirement savings matching plan using Wealthsimple Work Generous vacation days and unlimited sick and mental health days Intern programming including educational workshops, hackathons, and mentorship  A wide variety of peer and company-led employee resource groups (ie. Rainbow, Women of Wealthsimple, Black @ WS) Employee Resource Groups Company-wide wellness days off scheduled throughout the year What past interns have said about their experience at Wealthsimple: "I absolutely loved the term here and had a great chance to learn new things and meet many amazingly talented people! I also really appreciated the mentorship program, having someone who was an alumni from my school+program was a great chance to learn more and help plan my career and academic journey!""The other interns were really a highlight as well as all of the things that y'all planned for us. I also would say my own team really made me feel at home and welcomed. I love the codebase and engineering tools a lot and will miss it!""Lot of autonomy and trust from teammates; In-person office experience allowed for a lot of deeper friendships; I genuinely like the Wealthsimple product which made it very exciting to work on it"With over 1000 employees coast to coast in North America, be a part of our Canadian success story and help shape the financial future of millions — join us!Read our Culture Manual and learn more about how we work. DEI Statement At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.  Accessibility Statement Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.