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Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
To learn more, visit: https://www.edelmandxi.com
The Junior Associate, Paid Media will be responsible for supporting the day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This person will support the execution, optimization, reporting, and administrative upkeep of campaigns, and will support more senior team members and account teams during the development of the media plans.
The successful candidate will work closely with internal media and client teams, as well as external publishers and influencers, to deliver high-quality branded content that engages audiences and achieves client KPIs.
Responsibilities:
- Play a role in creation of digital communications/marketing plans and goals; manage against them.
- Assist in the development of sponsored content briefs and campaign proposals.
- Translate paid elements included in integrated program plans into tactical media plans; work with cross-functional teams to evaluate and negotiate buy details
- Monitor pacing and implement campaign optimization recommendations
- Prepare and issue campaign paperwork and agreements
- Support outreach and relationship management with media publishers, bloggers, influencers, and content platforms
- Gather media kits, negotiate basic placement terms, and track contracted deliverables.
- Work with third party paid media vendors to program, manage, and optimize paid media campaigns
- Implement, manage, and optimize paid media campaigns across self-serve platforms like Meta, LinkedIn, TikTok, Google Ads, etc.
- Consistently produce high quality internal and external campaign reporting
- Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Qualifications:
- At least six months of relevant experience in planning and buying digital media and paid social
- Strong research, writing, editing and client interaction skills
- Strong communication skills, analytical abilities, perform well under pressure, and be a team player.
- Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes.
- A bachelor’s degree in a related field and a proven ability to manage multiple small or medium-size projects simultaneously.
- Experience analyzing paid media campaign performance and developing and implementing optimization recommendations
- Experience with digital direct campaigns (publisher communications, RFP process, etc.) is a plus.
- Understanding of programmatic, paid search, and SEO fundamentals is a plus.
$33,000 - $47,000 a year
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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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