Live Selling & Social Content Coordinator

About Us

Since 2013, Mine & Yours has been leading Canada’s luxury resale movement. We’re a recognized destination for buying and selling authentic pre-owned luxury goods, serving a loyal in-store and online community of fashion lovers worldwide.

Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high-end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.

Our Core Values

1. Passion for Product
   Every piece is a jewel, every detail matters.


2. Connect and Uplift
   We rise by lifting others.


3. The Store is Our Stage
   Every detail tells our story.


4. Hustle Together
   One team, one dream - we get it done.


5. Sustainably Conscious
   Mindful today, responsible for tomorrow.

These values guide how we lead, collaborate, and show up for our clients and teammates every day.

Position Overview

The Live Selling & Social Content Coordinator sits within the Marketing team and serves as the on-camera face of Mine & Yours across digital channels. This role is responsible for driving revenue through live selling, social engagement, and real-time customer interaction.

This role sits at the intersection of content and conversion. You are not just presenting product, you are selling it. Through live sessions, social platforms, and direct engagement, you will create a high-touch, luxury experience that builds trust, creates drives urgency, and drives conversions.

Key Responsibilities

Live Selling & Content Execution

• Host live shopping sessions across platforms (Instagram, TikTok, website, and live shopping platforms) with a strong focus on conversion


• Present products in a polished, confident, and on-brand manner


• Develop and execute a consistent live selling cadence in partnership with E-Commerce and Marketing


• Prepare product assortments, pricing context, and key selling points ahead of each session


• Partner with Marketing on content planning, storytelling, and promotional alignment

Social Selling & Customer Engagement

• Actively engage with customers through DMs, comments, and social platforms to drive sales


• Respond to product inquiries in real time with a sales-first mindset


• Build and maintain relationships with repeat customers and VIP clients through digital channels


• Support digital clienteling efforts and personalized outreach where relevant

Performance & Optimization

• Track and analyze performance of live sessions, including sales, engagement, and conversion metrics


• Identify opportunities to improve format, product mix, and selling approach


• Provide and share insights on customer behaviour, demand signals, and high-performing categories

Qualifications

• 1-3 years of experience in retail, styling, social media, or digital sales


• Strong on-camera presence with confidence in selling and storytelling


• Passion for luxury fashion and resale


• Excellent communication skills with a natural ability to engage and influence


• Comfortable working in a fast-paced, performance-driven environment

Success in This Role Looks Like

• Consistently driving revenue through live selling and social channels


• High engagement and conversion during live sessions


• Strong, brand-aligned on-camera presence


• Building a loyal base of repeat digital customers

Our Commitment to Inclusion

At Mine & Yours, diversity, equity, and inclusion are central to who we are. We know these values strengthen our business, our team, and our impact in the world. We welcome all qualified candidates to apply and are committed to providing an inclusive and accessible experience for everyone.