Local SEO Specialist

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast

Sound good? Great, here’s who we’re looking for…

The Local SEO Specialist focuses on improving VERB clients’ local SEO. They participate on client calls, deliver local SEO reports and insights, and manage and implement all day-to-day local SEO tasks for retainers. 

What You Will Do

• Create and publish content on Google Business Profile (GBP), including selecting images, writing and editing posts
• Create and present SEO reports to clients, providing insights and rationale for SEO tactics and recommendations 
• Audit and update citation sites across the internet 
• Audit GBP and develop GBP content calendars
• Monitor local SEO keywords
• Work closely with the Accounts team and other departments as required to ensure relevant tasks are completed 
• Continuously think of ways to improve SEO strategies and tactics and communicate ideas to the team
• Participate in SEO team training activities and assist with other SEO activities as required
• Stay up to date on SEO and integrated marketing trends

• 2+ years of local SEO experience
• Post-secondary education in marketing, communications, or equivalent experience  
• Previous experience managing GBP listings and/or social media campaigns
• Experience managing local SEO efforts for multiple clients (travel and hospitality focus an asset)

• Working knowledge of Google Analytics or other analytics tools 
• Demonstrated ability to write and create content for SEO and/or social media 
• Hands-on experience auditing and updating online citations
• Comfortable presenting reports to clients and able to clearly explain rationale for decision making
• Able to take constructive criticism as a learning opportunity and apply feedback as needed
• Knowledge of online marketing channels and marketing tactics outside of organic search or local SEO
• Proven ability to manage multiple projects simultaneously
• Strong attention to detail, analytical and problem-solving skills
• Excellent written and verbal communication
• Highly organized with the ability to function in a fast-paced business environment

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
• A wellness spending account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs