Manager, Commercial Sales

Proudly Canadian. Driven by Purpose. Rooted in Care.

Join a national team where people, purpose, and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2,300 team members supporting over one million customers across 200+ locations across Canada.

Commersical Sales Manager - Winnipeg, MB

Here is what a typical day looks like

• Identifying new business leads and sales opportunities and providing to representatives to act upon and ongoing maintenance of the prospect information database

• Building and maintaining a high-performance team through actively recruiting and interviewing, goal setting, performance management, training, coaching, and mentoring


• Leading the implementation of sales strategies and participating in closing Commercial sales


• Actively involved in creating and implementing a sales development plan to meet growth objectives


• Tracking, analyzing, and reporting sales results and adapting tactical plans accordingly

The value you bring

• General Insurance Level 2 required. RIBO or willingness to acquire within 30 days of hire required


• Post secondary education an asset  


• Experience leading a team with a proven track record of exceeding targets


• Experience recruiting, developing and performance managing a team


• Involvement in industry-related associations and your community


• Proven history of being a strong sales professional


• Professional communication etiquette, both written and verbal

Role Details 

• Hours: Full Time, Permanent, 37.5 hours per week


• Location: Winnipeg, MB. In office 


• Current Vacancy: Yes 


• Compensation: $85,000 - $100,000


• Requisition #: 82911

Why Western?

Western’s people-first culture, grounded in our guiding principles of Truthfulness, Fairness, Value, and Loyalty, is recognized across Canada and strengthened by our commitment to wellness, flexibility, and meaningful community impact.

Highlights include:

• 14 Paid Wellness Days, 3 weeks’ vacation, company matching savings programs, and 100% employer paid group benefits for eligible employees


• Over 1,500 volunteer hours supporting 160+ charities in 2024–2025 through the Western Financial Group Communities Foundation.

Our Commitment to Inclusion: At Western, we strive to create an accessible, equitable, and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer, we encourage applicants of all backgrounds to apply, even if your experience doesn’t perfectly match every qualification. If you need assistance or an accommodation during the hiring process, please contact [email protected] or visit our Careers page.

Our Human First Hiring Approach: We do not use artificial intelligence to screen, assess, or select applicants. All applications are personally reviewed by Western’s Talent Acquisition Consultants. As part of our hiring process, we use standardized, scientifically validated skills assessments (nonAI), and all results are reviewed by our hiring team.

Ready to Apply?

If making a meaningful impact in your community and growing your career in a supportive, purpose-driven environment excite you, we’d love to hear from you.