Manager, Digital Engagement

The Opportunity

We’re seeking a Manager, Digital Marketing & CRM Channels based in Toronto, ON to shape the CRM experience for McDonald’s Canada. Reporting to the Senior Manager, Digital Strategy, the Manager will oversee and work collaboratively across the organization to deliver best-in-class CRM creative and communications that deliver against our business goals.  This is for an existing role.

Who you are
You are an innovative thinker who has a passion for CRM, digital marketing, and personalized experiences. You thrive in a collaborative team environment and enjoy building strong work relationships with internal and external teams. This role is responsible for delivering personalized, data-driven experiences across email, push, in-app, and web that strengthen guest relationships, drives engagement, and accelerate app and loyalty growth. You’re committed to results, and you use your communication, leadership and organizational skills to support the team in a fast-paced and agile environment. 

What’s in it for you?
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change in our digital journey. You will gain exposure across all levels of the organization. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.

Duties

In addition to following McDonald’s policies and procedures, principal accountabilities include, but not limited to:

• CRM & Digital Owned Channels Planning: lead the strategy, planning and optimization of CRM and owned channel creative and communications (email, push notifications, in-app, and web) to deliver seamless end-end customer journeys and ensure communications are personalized, relevant, and aligned to business priorities  


• CRM Audience & Segmentation Strategy: leverage CRM data, behavioural insights to define key audiences and segments for targeting and personalized communications


• Campaign Activation & Integration: align CRM strategies with the national marketing calendar, key business initiatives and to drive app acquisition, engagement, and loyalty growth


• Lifecycle Marketing: lead CRM communications for our lifecycle program and support engagement strategies to increase app adoption, frequency, spend and customer lifetime value


• Content and creative management: oversee content and creative development across owned channels to ensure consistency and relevance to deliver value-led experiences and deepen brand connection


• Paid & Owned Channel Connectivity: partner with agencies and media teams to activate and optimize paid performance media for MyMcDonald’s Rewards and McDonald’s app across paid digital and paid social channels


• People Management: Manage 1-2 direct reports

Qualifications

• Bachelor’s degree in business, Marketing, Communications, or a related field


• 5+ years experience leading CRM campaigns end-to-end, lifecycle marketing or digital marketing; demonstrated success in delivering measurable outcomes (i.e., engagement, conversion, sales, customer lifetime value)


• Strong expertise in leveraging analytics to inform and optimize targeting and personalization strategies


• Working knowledge of CRM platforms; in-platform experience is a plus (Braze, Salesforce, Adobe)


• Proven ability to lead cross functional initiatives and agency partners in a fast-paced environment


• Highly organized with strong ability to manage multiple priorities and timelines simultaneously


• Proactive, self starter with a strong ownership mindset and capable of leading programs independently while driving alignment across stakeholders

Compensation

Bonus Eligible: Yes

Benefits Eligible: Yes

Salary Range

The expected salary range for this role is $89,599 - $127,998 per year

 The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.