Manager, Enrolment Communications and Marketing

Job Description:

Reporting to the Associate Director, Enrolment Communications and Marketing, the Manager, Enrolment Communications and Marketing is a pivotal member of the Strategic Communications and Marketing team. The mandate of the Manager, Enrolment Communications and Marketing is to deliver recruitment and student engagement communications and marketing activities are industry-leading.

The Manager, Enrolment Communications and Marketing develops, manages, and oversees implementation of communications and marketing materials supporting Langara’s student recruitment, admissions, and retention goals for domestic, Indigenous, International, and Continuing Studies students. The role is also responsible for driving strategy to improve overall communication to current Langara students.

Under the leadership of the Associate Director, this position is responsible for developing and implementing policies, standards, and procedures and ensuring quality control.

 

QUALIFICATIONS

Education & Experience:

• Bachelor’s degree in a related discipline such as Communications, Journalism, Marketing Management, or related Higher Education field.
• Minimum five (5) years of directly related experience in managing content strategy, editing, and writing.
• Minimum three (3) years’ experience in a managerial, supervisory, or leadership role, preferably in a unionized environment.
• An equivalent combination of education and experience may be considered.
• Natural talent for persuasive, call-to-action-driven writing for a young audience.
• Good knowledge of the British Columbia and Canadian education systems.
• Experience supervising and managing unionized staff, including hiring, evaluating, and mentoring.
• Experience using website platforms such as Drupal or modern intranets to publish content.
• Experience working on Higher Education student recruitment and current student communication materials.

Skills and Abilities:

• Exceptional English communication skills, including writing, public speaking and presentation skills.
• Strong analytic skills and understanding of data-driven marketing.
• Ability to innovate, problem-solve, take initiative, exercise tact and diplomacy.
• Ability to work independently, establishing priorities for yourself and direct reports.
• Ability to multi-task and manage multiple projects in a fast-paced environment.  Works well under pressure and takes pride meeting deadlines and exceeding expectations.
• Able to maintain confidentially.
• Enthusiastically stays current on new trends and technologies in digital marketing, and identifies opportunities to leverage them in support of the organization’s goals.
• Knowledge of computer software applications including word processing (MS Word), spreadsheets (Excel), and presentation software (PowerPoint, Keynote).
• Knowledge and experience working in a Mac environment.

 

Leadership Competencies

• Solution orientation – Makes timely decisions and advances solutions that are in the best interest of the College and our students.
• Accountability – Fosters and demonstrates a culture of accountability and ownership.
• Relationship intelligence – Demonstrates emotional maturity and operates respectfully in all situations and dynamics.
• Conflict resolution – Acts with courage to take on the tough issues and conversations.
• Mobilization of people – Empowers others to be engaged, motivated and resilient through change.
• Vision and strategic thinking – Energizes people around the vision and supports team alignment with the strategic plan.
• Continuous learning – Cultivates a growth mindset and provides opportunities for development.
• Communication – Uses personal interaction, transparency, and language to effectively build trust and commitment.