Manager, Marketing

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

What you'll do:

• Contribute to the success of the Brand Marketing team at Loblaw Advance™ by providing essential, hands-on support

• Manage our content strategy through copywriting, design direction, and publishing for key channels

• Manage the brand presence on our website

• Manage the brand presence on LinkedIn through owned and paid media

• Manage the deployment of our email marketing strategy

• Drive the execution of virtual and in-person events from initial planning and promotion through to post-event reporting

• Coordinate the company's promotional merchandise (swag) program, including vendor communication, inventory tracking, and the logistics of distribution for events and sales initiatives.

• Manage the budget and billing process for key projects

• Work closely with cross-functional teams and senior leaders to perform marketing functions in support of Loblaw Advance™

What you bring:

• 5 years’ of experience in marketing, B2B preferred

• In-depth knowledge of the advertising industry, including specific language, trends, and industry bodies

• Knowledge of SEO and SEM best practises

• Experience with LinkedIn community management and webinar moderation

• Experience with email marketing campaigns, including list management, segmentation, A/B testing, and sender reputation management

• Experience providing input to creative teams for production including videography, photography, and graphic design

• Experience in event logistics, vendor communication, budget planning, and on-site event management

• Familiarity with privacy and anti-spam legislation

• A comfort with marketing technology platforms

• Strong analytics acumen and a desire to constantly improve using data

• Very strong relationship management skills and the ability to positively influence others

• Bilingual English/French language skills are an asset, though not required

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :

$80,000.00 - $110,000.00 / 80.000,00$ - 110.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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