Manager Marketing & Sales

Role Summary

As Corporate Marketing & Sales Manager, you will drive occupancy growth by equipping site teams with the tools, processes, and insights they need to convert leads effectively. You will lead the end-to-end strategy across demand generation, sales enablement, and digital channels, delivering measurable business results. This role requires periodic travel to our senior living sites to support sales teams and strengthen on-the-ground execution.

What You’ll Do

Marketing & Sales Strategy and Execution

• Build and execute marketing and sales strategies aligned with organizational goals.
• Develop enablement assets to improve conversion consistency across sites.
• Identify target segments and tailor messaging and campaigns for the senior living customer journey.
• Drive integrated campaigns to generate qualified leads and support site occupancy goals.

Digital Marketing & Content

• Oversee organic and paid digital channels, including website content, SEO/SEM, email, and online advertising.
• Ensure brand-aligned content that engages families, tells our community stories, and generates inquiries.
• Maintain and grow our social presence to support storytelling, community engagement, and lead generation.

Data, Analytics & Reporting

• Analyze CRM data and deliver actionable insights to improve pipeline and conversion rates.
• Conduct competitive and market research to spot trends and opportunities.
• Track campaign effectiveness, optimize for ROI, and present reports to senior leadership.

Collaboration & Stakeholder Engagement

• Partner with site leaders, operations, and internal teams to align marketing and sales execution.
• Deliver training that reinforces product knowledge, positioning, and consistent messaging.
• Cultivate referral sources and industry relationships; represent Park Place at conferences, trade shows, and community events.

Budget & Resource Management

• Manage the marketing budget, prioritize high-impact initiatives, and optimize spend.

What You Bring

• Bachelor’s degree in marketing, Business, or a related field.

• Proven experience in marketing and sales, ideally in senior living or a related industry.

• Strong understanding of senior living demographics and decision-making journey.

• Track record of building and delivering measurable revenue or occupancy outcomes.

• Fluency in digital marketing (SEO, SEM, social, email) and content development.

• Excellent communication and presentation skills. 

• Data-driven mindset; able to translate analytics into clear actions.

• Strong leadership and collaboration across multi-site environments.

• Proficiency with CRM systems, marketing automation, and Microsoft Office Suite.