Manager, Public Relations and Communications

Manager, Public Relations and Communications

Flexible Location, NS

Are you ready for a new career journey at Nova Scotia's largest credit union? Join our dedicated team at East Coast Credit Union, where commitment to community, member satisfaction, and financial excellence are the foundation of everything we do.

East Coast Credit Union is a community-driven financial institution committed to a better banking model. A credit union is like a bank in many ways, but with cooperative ownership and special focus on people, not profits. We redefine the definition of local and bring Nova Scotians from many regions together with honest lending, savings, and investment products. Be part of an organization committed to fostering growth and empowering individuals on our team and in our East Coast community.

Reporting to the Director of Marketing and Public Relations, this role leads external messaging, media relations, public affairs, executive communications, crisis response, and brand storytelling across multiple channels. The Manager provides strategic counsel, ensures alignment with brand and mission, and collaborates within and across departments to deliver clear, consistent, and impactful communications.

We offer…

• Outstanding culture and opportunity to join an engaged and community-focused team.


• Competitive compensation to commensurate with experience ($81,071.48 – $95.377.84) and benefits with performance-based incentives.


• Generous benefit package including a Flexible Health and Dental Plan (paid 100% by employer) and up to 9% contribution with employer match in the Defined Contribution Pension Plan.


• Tuition reimbursement, training, and personal development.


• Additional employee perks include but not limited to annual wellness credit; reduced rates on employee loans/mortgages and paid volunteer time.

You would…

• Develop and execute integrated PR and communications strategies aligned with ECCU’s brand and strategic priorities.


• Collaborate with department leaders, legal, compliance, and executives to ensure clear, consistent messaging.

• Advise senior leadership and the Board on communication strategy and effectiveness.


• Build and maintain strong relationships with media, journalists, influencers, and PR agencies.


• Develop outreach strategies to engage members, partners, and external audiences.


• Draft and distribute press releases, executive statements, media kits, and key messaging.


• Pitch and secure earned media for product launches, financial results, ESG initiatives, and thought leadership.


• Lead communications for major corporate events, including the AGM and Board elections.


• Prepare speeches, scripts, FAQs, presentations, and briefing materials for executives and the Board.


• Develop and lead crisis communication strategies, including scenarios, playbooks, and escalation protocols.


• Identify emerging risks and issues early and recommend mitigation strategies.


• Act as a key communications advisor during reputational risk events, in partnership with legal and compliance.


• Manage communication timelines for staff and members during program and initiative launches.


• Ensure internal communications reinforce organizational goals, culture, and reputation.


• Develop and implement communication strategies for mergers and acquisitions.

You have…

• Successfully completed a Bachelor's degree in Business or Communications, Public Relations, Journalism or a related field.


• At least 6 years of experience in public relations or corporate communications, preferably in financial services or regulated industries; or an equivalent combination of training and experience.


• A Valid driver’s license and reliable transportation.

You are…

• Exceptional at writing, editing, and storytelling.


• Familiar with AP Style, media monitoring tools, and social media platforms.


• Knowledgeable in understanding ESG and DEI Principles.

Applications will be accepted until: February 20, 2026.

Please note that all offers of employment are conditional upon the acceptance of an Individual Fidelity Bond Application which includes a criminal check and a credit check.

Don’t meet every single requirement? At East Coast Credit Union, we believe everyone has potential. If you are excited about this career opportunity and your experience may not perfectly align with every qualification in this job posting, we still encourage you to apply. You may be just the right candidate for this role or other opportunities we may have.

We wish to thank applicants in advance; only candidates selected for an interview will be contacted.

Please click the link below to apply for this or any of our other opportunities:

Careers - About Us | East Coast Credit Union (eastcoastcu.ca)

At East Coast Credit Union, we are passionate about creating a diverse, equitable, and inclusive workplace and believe a diversity of perspectives, experiences and backgrounds benefit our employees, our members, and our communities.

East Coast Credit Union is committed to providing access, equal opportunity, and accommodation for individuals with disabilities. To request accommodation, please contact Human Resources by email at [email protected] or by phone at 902.464.7107