Manager, Segment Marketing

ABOUT US

SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Manager, Segment Marketing.

Description of the Position:

The Manager, Segment Marketing is responsible for two core areas of focus: lead generation and event management, both of which engage distinct audience segments and support sustainable revenue growth across SickKids Foundation.

In the lead generation component of the role, the Manager plans, builds, and executes lead generation campaigns to identify potential donor prospects. This includes managing key touchpoints across the donor journey and developing content and tactics that inspire and educate prospective donors while driving interest in legacy giving (planned gifts).

In parallel, the Manager leads the end-to-end planning and delivery of a major fundraising radiothon event in support of the Chinese Canadian community. This includes managing event timelines, coordinating with internal partners, vendors, and media partners, and supporting culturally relevant content to ensure strong fundraising and engagement results.

As part of a fast-paced, collaborative team, this role offers the opportunity to make a direct and meaningful impact during an exciting period of growth for SickKids Foundation.

Key Responsibilities

You will:

• Drive development and execution of multi-channel performance marketing campaigns, including digital, social, direct mail, email, telemarketing, and other forms of traditional media that drive fundraising results


• Develop clear, compelling briefs that inspire effective creative and media execution


• Own the planning and delivery of campaigns that engage donor audiences and move them through the donor journey from initial interest to active consideration


• Design, test, and optimize campaign strategies to drive continuous learning and improved program performance


• Oversee project management for lead generation campaigns (eg. legacy marketing) and our Chinese community radiothon event, ensuring all tactics launch on schedule and to a high standard of quality


• Manage campaign budgets, including invoice tracking and expense management


• Manage relationships with external agencies and vendors to successfully deliver programs to market


• Build and maintain strong day-to-day relationships with internal partners to achieve business objectives


• Manage data and knowledge transfer between the Foundation and our partners, including Jira requests, list transfers, data formats, files, and post-campaign analyses, in accordance with business rules


• Track, analyze, and report on campaign performance, identifying trends and recommending opportunities for improvement


• Remain current on all aspects of emerging marketing trends, including AI integrations, and other areas affecting the marketing team’s business


• Provide mentorship and day-to-day guidance to team member(s), to assist with skill development and strong campaign execution excellence. This role does not include formal people management accountability.

Qualifications:

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• 5+ years experience managing complex marketing campaigns and projects, including coordinating multiple stakeholders under tight timelines


• Post-secondary degree or certificate in marketing, fundraising or a related field


• Proven experience developing and executing integrated, multi-channel campaigns (digital, email, social, direct mail, telemarketing)


• Strong analytical skills, including proficiency in Microsoft Excel for reporting and performance analysis


• Experience with AI tools, segmentation, database management, and automation tools


• Experience with revenue accountability and campaign budget management


• Demonstrated experience managing external vendors and agency partners, and building strong working relationships


• Superior written and verbal communication skills, including well-developed presentation abilities


• Exceptional organization skills, attention to detail, and the ability to manage multiple projects concurrently


• Collaborative team player with the ability to take initiative and work effectively across Foundation teams


• Self-motivated, proactive, and able to work independently in a fast-paced environment


• Proficiency in reading and writing Traditional Chinese (Cantonese) is an asset

We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

Total Compensation Package:

Expected Hiring Salary Range: $82,064 – $102,582; with the ability to progress to a maximum of $117,971. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Manager, Segment Marketing.

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a modified benefit package which includes health (drugs, paramedical, vision coverage) and dental coverage.

Position Status: Temporary Full-Time Contract (18 months)

Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

Available To: Internal and External Candidates

Available: Immediately; this posting is for an existing vacancy.

Date Posted: January 27, 2026

Deadline: February 6, 2026

How to apply: Please apply on-line by visiting our website: https://www.sickkidsfoundation.com/careersandvolunteers

Please note that automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.

Candidates who require accommodation during the recruitment process should contact the People & Culture team at: [email protected]