Market Activation Manager

Market Activation Manager, Moët Hennessy Brands
Location: Burnaby, British Columbia

ABOUT US

About Moët Hennessy
Our Maisons (Veuve Clicquot, Moët & Chandon, Dom Pérignon, Ruinart, Krug, Armand de Brignac, Wine Estates, Hennessy, Glenmorangie, Ardbeg, Volcan, Belvedere) have a rich heritage built on uncompromising perfection and unique savoir-faire handed down from generation to generation. Our people continuously reinvent the future of our industry and deliver memorable experiences to consumers, guided by our five values: sharing, elegance, epicureanism, integrity, and spirit of conquest.

About Charton Hobbs
Charton Hobbs Inc. is one of Canada’s longest-standing and largest privately owned wine and spirits agencies. As a family enterprise, we are dedicated to advancing the wine, spirits, and beer markets through the representation of select producers, including Moët Hennessy, across all provinces.

ABOUT YOU

You are a passionate marketer who is eager to learn, takes initiative, and consistently strives for excellence. You are highly organized, detail-oriented, and thrive in a fast-paced environment. You bring strong business acumen, creativity, and the ability to manage multiple priorities while collaborating effectively with cross-functional teams.

POSITION SUMMARY

This position is responsible for the British Columbia Moët Hennessy portfolio, including the planning and execution of marketing activities and supporting the achievement of sales objectives across assigned brands.

KEY RESPONSIBILITIES

Marketing and Strategic Planning

• Develop provincial marketing plans aligned with Maison guidelines and National Brand Manager direction


• Lead and execute strategies for new product launches


• Measure effectiveness of marketing activities against KPIs


• Collaborate with national and local teams to deliver customer-driven initiatives

Sales Collaboration and Execution

• Partner with sales teams to implement marketing strategies


• Maintain strategic account lists and ensure quarterly updates


• Identify opportunities to grow brand presence in key accounts


• Build and maintain strong account relationships through training and activations


• Track and manage spending against objectives and recommend adjustments

Event Activation and Brand Presence

• Plan and execute field activations in collaboration with sales teams


• Manage POSM including ordering, logistics, and maintenance


• Coordinate production of materials with local suppliers

Product Knowledge and Account Management

• Deliver product training and education across teams and clients


• Maintain comprehensive knowledge of brand guidelines and assets

Procurement and Physical Requirements

• Manage procurement of goods and services


• Support event logistics, including handling materials up to 56 lbs

QUALIFICATIONS

Skills and Competencies

• Strong communication and presentation skills


• Creative, analytical, and results-oriented mindset


• Excellent organizational and project management skills


• Strong relationship-building abilities


• Proficiency in Microsoft Office (PowerPoint, Excel)


• Digitally savvy with knowledge of social media and influencer strategies


• Strong understanding of hospitality and basic retail environments

Experience and Education

• Bachelor’s degree in Commerce, Marketing, or Business Administration preferred


• 3+ years of relevant experience in luxury wine & spirits or similar industry


• WSET Level 2 or higher is an asset

Other Requirements

• Availability for evening and weekend events


• Valid passport and ability to travel


• Valid British Columbia driver’s license

COMPENSATION & BENEFITS

• Competitive salary, bonus, and comprehensive benefits package


• RRSP and health benefits following eligibility period


• Car allowance and expense account

If you are interested in this opportunity, please apply through the posting. We thank  all applicants for their interest; however, only those selected for an interview will be contacted.

The above information is representative of the work performed in this position but is not all-inclusive.