Marketing & Business Development Specialist (Marketing Department)

Fasken is a leading international business law and litigation firm. With over 900 lawyers and 1,100+ employees, we have offices in Vancouver, Surrey, Calgary, Tsuut’ina Nations, Toronto, Ottawa, Montréal, Québec City, London, and Johannesburg. We provide strategic and thoughtful advice in virtually all areas of business law to a broad range of clients including close to half of the Fortune 100 companies, corporate clients, government agencies, regulatory authorities, non-profit bodies and individual clients.

We are a high-achieving, professional, entrepreneurial, team-oriented, and friendly place to work. We are committed to diversity and inclusion and offer a welcoming environment for all people. While we are here to service our clients and are a deadline-driven industry, we look to be innovative, and there are opportunities to participate in initiatives which make a difference in our firm and community.

Achieve excellence doing work that’s challenging and rewarding, with people you’ll like working with, in an environment that’s welcoming, supportive, entrepreneurial and innovative, where you’re a valued contributor, not just an employee. For additional information about the firm or this position, please visit our website at www.fasken.com.

Marketing & Business Development Specialist (Marketing Department) – Calgary, AB

Job Summary

We are currently looking for a dynamic and experienced Marketing and Business Development Specialist to join the Alberta Region’s Marketing department, primarily located at the downtown Calgary office. This position will be involved with direct and ongoing contact with the Firm’s partners and associates as well as their legal assistants. The Marketing and Business Development Specialist is responsible for both strategic and tactical support for various practice groups. The candidate will have a strong work ethic, be collaborative, professional, adaptable, positive and interested in their work. 

Work Environment

Hybrid remote work arrangements are available following three (3) months of employment, subject to the requirements as per department and business needs for onsite office support. The successful candidate must live in or around Calgary, AB and be able to commute to the office as often as required. While this is a hybrid role, the majority of the work may be onsite. Occasional onsite presence may be required at our Tsuut’ina Nation location from time to time, or travel to other locations for special events.

Fasken’s Calgary office has a mandatory minimum requirement of three (3) days in office and up to two (2) days remote, work permitting. In-office requirements are subject to change on a given week, based on business needs, as determined by the Firm’s Management and applicable business group. While hybrid work is offered, it is not considered a guarantee if business needs require additional onsite support in a given week. All Alberta Firm members are required to be onsite on Thursday weekly as a common anchor day.

Hours of work are from 8:00 a.m. to 4:00 p.m.. Flexibility for occasional pre-authorized overtime on evenings or weekends may be required on an infrequent basis to meet business needs or for special event support. In some cases, this may include urgent matters that arise on short notice and cannot be scheduled in advance. The Firm will make reasonable efforts to provide as much notice as possible in these circumstances.

For Indigenous candidates interested in employment on-reserve, there may be an opportunity at Fasken to do so at our Alberta office situated on Tsuut'ina Nation, west of Calgary. Such candidates are encouraged to speak to Human Resources during the interview process to obtain additional information.

To us, success means:

• Having a strong client service approach – you’re ready, willing, and able to put our clients first and exceed their expectations.


• Caring about one another – you possess strong interpersonal skills and the ability to build harmonious working relationships within your immediate team, across other departments in the firm, and the community.


• Working collaboratively – you’re a self starter who values working in a collaborative team based environment.


• Possessing exceptional communication skills (both verbal and written) when dealing with lawyers, clients, staff and third parties.


• Approaching your work with agility and the willingness to learn and utilize new technology.


• Being adaptable to changing priorities in a fast-paced environment while being organized and maintaining accuracy with a high attention to detail.


• Demonstrating strong research, investigative and problem solving skills with the ability to exercise judgement to resolve issues.


• Treating sensitive and confidential matters with discretion and diplomacy at all times.

Primary Responsibilities

• Support the implementation of industry and practice group marketing and business development plans. Track activity, engagement and outcomes and assist in preparing reports identifying results, observations and recommendations.


• Assist in the execution of integrated, multi-channel marketing campaigns aligned with regional, practice and industry priorities.


• Assist in the preparation and coordination of regional credential documents, pitches, proposals and presentations, including gathering inputs, maintaining content and supporting customization efforts. Occasionally prepare regional content and materials in support of Firmwide pitches, proposals and other strategic opportunities.


• Research, evaluate and recommend sponsorship opportunities, memberships, charitable activities and other regional profile-building opportunities, assessing their alignment with regional priorities, client relationships, community commitments and available resources. Support approved activations in collaboration with the Marketing Coordinator and relevant stakeholders.


• Lead the region’s responsibilities as it relates to directory submissions, ensuring quality output and support. Lead nomination process for Firm, lawyer and/or Marketing awards and client industry awards;


• Support lawyers by providing practical business development and marketing information, resources and recommendations, escalating strategic matters to the Senior Marketing Manager as appropriate;


• Develop creative briefs and work with graphic designers to conceptualize and produce advertisements, invitations, and other branded assets that meet project objectives and comply with brand guidelines;


• Work with lawyers and Firmwide communications colleagues to develop, edit and deliver regional bulletins, newsletters, articles and other communications. Provide content, audience and distribution direction, ensuring materials are clear, concise, client-focused, consistent with Firm standards and appropriately tailored for digital, national or external publication.


• Support the identification of new business opportunities and priority targets through research, preparation of qualified prospect lists and participation in client-specific initiatives and target teams;


• Work with lawyers to develop and maintain client-focused brochures, fact sheets and other credential materials that are current, accurate and consistent with Firm and brand standards;


• Build effective working relationships with Firmwide and other regional marketing, communications, and business development colleagues to support coordination and information sharing;


• Assist Senior Director, Business Development and Pursuits with board reports, client audits, and special projects, as required; and


• Provide support to the Senior Marketing Manager and Marketing Coordinator, as well as back up coverage in absences.

Required Knowledge and Experience

• Bachelor’s degree or diploma in marketing, communications, business or a related discipline is required; however, an equivalent combination of education, lived experience, and professional expertise will also be considered.


• Three (3) to five (5) years of progressive marketing experience, preferably in a law firm, professional-services or complex B2B environment.


• Exceptional project management skills, communication skills, attention to detail and ability to multi-task.


• Strong relationship management skills and an ability to work under pressure to meet tight deadlines.


• Sound judgment and discretion when handling confidential, sensitive or reputationally significant information.


• Knowledge of CRM and email marketing platforms; website content management tools; Canva; social media management tools and approved generative-AI tools.


• Curiosity about emerging marketing practices and technology, with demonstrated ability to learn and responsibly adopt new tools.

Candidates who do not meet all the listed requirements are still encouraged to apply, as diverse experiences and perspectives are valued.

Reporting Structure

• This role reports to the Senior Manager, Marketing.

What we offer:

Join our friendly, collaborative and rewarding work environment where your professional development is supported, and your contributions are encouraged and valued.  In a full-time, permanent role, we offer the following:

• A competitive total compensation package


• Flexible medical and dental benefits, including telemedicine services


• Hybrid work flexibility


• Short and long term disability insurance


• Employee and family assistance program (EFAP)


• Group retirement savings plan with matching contributions


• Paid vacation and sick days


• Personal days


• Wellness Subsidy and educational reimbursement


• Monthly Transportation subsidy for office commuting


• Maternity/parental leave top up


• Employee referral program


• Firm paid professional memberships related and required by role


• Opportunities to give back to your community through Firm initiatives

Diversity and Inclusion

At Fasken we believe a diverse workplace comprises individuals with unique backgrounds, characteristics and qualities. An inclusive workplace creates an equitable environment where individuals are respected and where they are welcome. Fasken is committed to diversity and inclusion in all that we do.

Accessibility and Accommodation

It is important to our Firm that all its members, including those with disabilities, find our workplace to be welcoming and supportive. Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.

Compensation

The salary range for this position varies based on market rates and experience levels of the qualified candidate. The base pay offered is based on factors such as location, job-related knowledge, skills, experience, internal and market equity. Candidates are encouraged to discuss desired salary ranges within the application and interview process to confirm alignment with budgeted compensation.

Background and Reference Checks

Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check, employment and educational verification.

AI Disclosure

Please note that artificial intelligence tools may be used to assist in screening, assessing, or selecting applicants for this position.

Your Application

The successful candidate will be detail oriented, a team player and will have excellent organizational & communication skills, both written and oral and the ability to manage multiple tasks in a fast-paced and superior client service environment. We provide a collegial work environment, competitive compensation and comprehensive benefits package.

Please submit your resume and cover letter in confidence through our candidate applicant portal on www.fasken.com.

We thank all candidates for applying, however, only qualified applicants will be contacted for an interview.

NO AGENCIES, PLEASE