Marketing & Partnerships Specialist

Purpose (The "Why")

This role exists to capture and tell MistyWest's story, and to turn our partner network into a reliable source of leads and qualified opportunities. The core skill is drawing the value proposition out of our engineers and the real pain points out of our customers, then packaging that into content, conversations, and partner relationships that grow the top of our funnel. Most of the effort will be partnership and community-building work. What we're hiring for is the storytelling and questioning instinct behind it, because that's the part we can't teach.

Accountabilities (in priority order)

1. Understand our world and tell our story. Stay genuinely immersed in HardTech, AI, and IoT, and in our markets of Mining, Logistics, Smart Infrastructure and HealthTech. Read the books, news, and podcasts, follow the thought leaders, and bring that context into everything you produce. Be able to speak intelligently about the technology. Interview our engineers and customers, ask sharp questions, and translate complex technical work into clear, compelling stories. Get information out of our billable tech team and into the market.
2. Charm and build trust with our Partners:  Coordinate and plan events with partners, and run quarterly partner funnel reviews where we compare our pipeline against our partners' to surface useful leads and opportunities. (We'll build this process together.) Support event sponsorship efforts, growing into full ownership over time.
3. Keep the content and community engine running. Produce the monthly email, blog posts, and event theses, write the copy for our marketing automation (Mailchimp, Apollo), and grow our communities of customers, partners, and prospective hires. Provide strategic oversight of our event series, executed day to day by a dedicated event contractor. Own and execute the nurturing funnel.
4. Measure: market qualified leads, inbounds, and the opportunities that are generated from our one-to-many marketing efforts. You will be accountable for measuring your own performance and reporting on it frequently. 
5. Innovate: AI is rapidly changing the world of marketing. Leverage AI to help enrich our CRM data, and guide our team members to follow best AI and data-enrichment practices so that our marketing efforts are more impactful. 

Qualifications

• 2 to 6 years in marketing, communications, journalism, or a related field. We're open to backgrounds: an MBA grad, a journalist, or a marketer can all be right, provided the instincts are there.
• A voracious consumer of industry information, and real curiosity about deep technology, AI, and IoT.
• Excellent interviewer and questioner, able to pull insight from technical experts and customers alike.
• Strong writer and storyteller. Technical content-writing experience is a plus.
• Solid project coordination and organizational skills.
• Strong community building skills
• Strong communication and interpersonal skills, a natural collaborator who thrives on a team.
• Willing to travel across North America.

Key Results

• Set a new high water mark for marketing qualified leads generated via MistyWest events
• Surpass previous record for event partnership-sponsorship revenue
• Set a new high water mark for marketing qualified leads sourced from partnerships

Growth Path

Senior Marketing & Partnerships Manager, taking on sponsorship ownership and broader marketing strategy as the function matures.

Guiding SDRs and other resources to generate more leads

Developing Business Development and Account Management capabilities and taking responsibility for revenue generation.