Marketing - Brand Specialist (SellOff Vacations)

Marketing - Brand Specialist (SellOff Vacations)

About Us:

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The Opportunity:

UnderSunwing Vacations, we are looking for aBrand Specialist to join us in making vacation dreams come true. As the Brand Specialist, you will support all marketing promotions, branding and initiatives for SellOffVacations. The Brand Specialist supports business growth and works closely with the Senior Marketing Manager, Specialist and Marketing Production to ensure that all marketing materials and campaigns run flawlessly. The position reports to theSenior Manager, Marketing and will be located inToronto, ON.

What You’ll Do:

• Plan, support, and execute promotional offers and campaigns.
• Gather offer details, positioning, and customer data to align promotional direction with business objectives.
• Update the yearly promotional calendar and keep stakeholders informed of any changes.
• Complete detailed campaign briefs including goals, KPIs, creative direction, and offer details.
• Manage campaign boards in Monday.com, ensuring all channel leads are tagged and information is regularly updated.
• Follow up with leads to ensure deliverable dates are met.
• Capture and share all details of promotions with key stakeholders.
• Clearly communicate key terms and conditions of promotions and upload them to SharePoint.
• Include frontline teams, area sales managers, and department heads in promotional communications.
• Ensure accuracy of promotions on selloffvacations.com.
• Regularly audit and review promotional offers on the site, adjusting for changes and monitoring performance using Microsoft Clarity and Google Dashboard.
• Improve page conversions and user experience, ensuring ad module merchandising and product displays align with promotions.
• Stay updated on marketing trends and emerging technologies.
• Understand marketing channels and media placements to identify growth opportunities for the business.
• Analyze customer booking behavior and identify gaps for improvement.

What You’ll Need:

• A college diploma or above is required.
• 1-3 years of work-related experience in marketing or a related field.
• Organizational Skills: Must be extremely organized and practice effective time management.
• Communication Skills: Strong command of the English language with excellent grammar and spelling; minor copywriting skills required.
• Critical and Creative Thinking: Ability to think critically and creatively to drive marketing initiatives.
• Technical Skills: Familiarity with Microsoft Clarity, Google Dashboard, and Monday.com is a plus.

What We Offer:

• RRSP Matching Program
• Growth opportunities
• Free Parking
• Open concept, collaborative workspace
• Fresh Café with delicious snacks and meals at a subsidized price!
• Opportunity to give back through our social responsibility initiatives

Diversity, equity, and inclusion - Diversity makes us EPIC;we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered withWhite Ribbonto help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions.Total wellbeing -Our approach is for holistic opportunities to help employeesBe EPIC and Be Well. Learning and development -Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email [email protected]