Marketing Content Creator

At Informa, no two days and no two people are the same, and you'll find the freedom, opportunity and support of a fantastic community to make a real impact.

We’re an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research.

We are home to over 14,000 colleagues across 30 countries and are a member of the UK’s FTSE 100 group of leading public companies.

We’re looking for a Marketing Content Creator & Video Editor to collaborate with the team on content strategy behind some of the most exciting live events in North America: FAN EXPO, VidCon, Interior Design Show, Artist Project, One of a Kind Spring & Christmas Shows, and Art Toronto.

Ready to embark on a new and exciting adventure? Read on.

As a core member of the Marketing team, you’ll be shaping the video content that keeps our brand at the forefront of fandom and live events. From viral moments to event recaps and ad campaigns, you’ll craft videos that capture the energy of our shows and keep fans engaged.

The ideal candidate is tapped into the latest trends, has sharp video editing skills, and knows how to create content that gets people talking. We need a proactive team player who’s organized, adaptable, and ready to jump in. If you thrive in fast-paced, fandom-fueled, live events environment, this is your moment.

This role is based in our Toronto office.

Responsibilities of the Marketing Content Creator & Video Editor:

• Create, manage, and optimize content for YouTube, TikTok, and other social media platforms, including event highlights, cosplay compilations, panel clips, branded thumbnails, SEO optimization, and interactive filters.
• Assist the wider marketing team to create and edit video ads for each event as needed.
• Manage the content calendar and ensure consistent posting and community engagement.
• Research and stay updated on social media trends to pitch ideas and ensure content remains relevant and engaging.
• Set up and manage the FAN EXPO Studio at events, including coordinating with talent and agents to film content in our studio.
• Scout and oversee local videographers, ensuring quality coverage and managing relationships.
• Plan and guide videographers’ schedules and shot lists for each event.
• Capture and edit event footage as needed.
• Build partnerships with influencers and entertainment brands to expand content opportunities.
• Organize and maintain the video archive after events.
• Constantly analyze content performance to grow subscribers and improve strategy.
• Support newsletter creation and analyze metrics to improve engagement.
• Collaborate with the sponsorship team to develop revenue-generating content ideas.
• Perform other duties as needed.

The ideal candidate will:

• Have a robust skillset of video editing capabilities, including special effects skills.
• Live and breathe social media trends, particularly on TikTok and YouTube.
• Passionate and knowledgeable about pop culture and fandoms.
• Not afraid to analyze data and use it to improve content strategies.
• Be highly organized and always maintain brand expectations.
• Works well with a big team and is always willing to collaborate.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
• Competitive benefits, including Share Match program
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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