Marketing Coordinator

The Opportunity:

Scope of the position

We are seeking a proactive and analytical Marketing Coordinator to support the strategic execution of marketing programs, campaigns, customer engagement initiatives, and reporting across the business. This role acts as a key connector between strategy and execution, working closely with the Marketing Manager, Marketing Administrators, and cross-functional teams.

The successful candidate brings strong organizational skills, business curiosity, and a passion for using data to drive marketing performance.

Duties and Responsibilities

Reporting & Analytics

• Create reports to measure the effectiveness of marketing promotions


• Manage monthly reporting for Refrigeration and other assigned business channels


• Track and report on campaigns, including programs such as RSL Rewards


• Create market reports and white space analysis using tools such as Dun & Bradstreet (D&B), Construct Connect, and other business intelligence platforms


• Assist with dashboard maintenance and KPI reporting

Campaign & Program Coordination

• Coordinate marketing campaigns across email, website, social media, and branch communications


• Support execution of vendor co-op and partnership campaigns


• Coordinate execution of RSL Rewards program activities, including communications and reporting


• Track campaign performance and provide recommendations for optimization

Email & Social Media Marketing

• Plan and coordinate email marketing campaigns, including content calendars, list segmentation, and deployment schedules


• Plan and coordinate social media calendars across channels (LinkedIn, Facebook, Instagram, etc.)


• Track performance metrics and provide recommendations for optimization


• Ensure all email and social communications meet brand standards and CASL compliance requirements

Customer Insights & Voice of Customer

• Support customer feedback initiatives, including Customer Pulse surveys, NPS, and roundtables


• Compile and analyze customer insight data


• Provide recommendations to the Marketing Manager based on customer feedback trends

Sales Support & Enablement

• Coordinate development and distribution of sales enablement materials and toolkits


• Support creation and maintenance of branch-ready marketing resources


• Assist with deployment and tracking of sales support initiatives

Content & Digital Asset Management

• Organize and maintain digital assets, content libraries, and brand resources


• Ensure brand consistency across marketing materials and channels


• Support content development and review processes

Project Management & Coordination

• Manage assigned projects and campaign timelines within Asana


• Coordinate intake, prioritization, and execution of marketing requests


• Monitor task completion across the team and escalate issues that may impact deadlines


• Support documentation, SOPs, and process improvement initiatives

Team Leadership & Coverage

• Provide guidance and direction to Marketing Administrators on assigned projects


• Act as a key point of contact for branch and vendor marketing requests


• Provide backup support for the Marketing Manager and other team members as required

Additional Responsibilities

• Take on additional marketing initiatives as required to support team objectives

Work Environment & Expectations

The Marketing team manages multiple concurrent projects with many moving parts. Success in this role requires:

• Strong judgment and the ability to work independently with minimal supervision


• Excellent time management and prioritization skills


• Strong analytical and problem-solving skills


• A proactive, solution-oriented mindset


• Ownership and accountability for assigned projects

Skills and Qualifications

• Previous experience in a marketing, coordination, or analytical role


• Experience with project management platforms such as Asana, Monday.com, or Smartsheet


• Advanced proficiency in Microsoft Excel and reporting tools


• Experience with business intelligence tools such as D&B, Construct Connect, or similar data platforms is an asset


• Strong working knowledge of Microsoft Office Suite and SharePoint


• Strong written and verbal communication skills


• Exceptional organizational skills and attention to detail


• Ability to balance strategic thinking with hands-on execution

What we offer: 

It's not all about work. That's why we support and recognize our team members with a range of benefits:

• RSL is an entrepreneurial company - we don't micromanage.


• Embark on a continuous development journey. You have access to $3,500 annually to invest in your professional growth.


• Annual Bonus Program 


• 
  
  Vacation entitlement starting at three (3) weeks annually, with incremental increases based on years of service, up to a maximum of six (6) weeks.
  
  


• 3 personal obligation days.


• Wellness Account.


• Stay healthy with our rich benefits package.


• Protect your future with our Pension plan.


• Access a 24/7 Employee Assistance Program.

Refrigerative Supply Limited is an equal opportunity employer. We prohibit discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace.