Key responsibilities and deliverables:
• Work closely with the Sales team and wider TECHNIA technical teams to create, manage and optimise marketing campaigns within defined industries including Life Sciences, Transport, and Aerospace.
• Work with the Sales team to develop ABM campaigns with the aim of expanding our reach into key customers, utilising a variety of channels including LinkedIn, email automation, and virtual events/webinars.
• Work with the Marketing Manager and external agencies to support SEO, SEM and PPC strategies for each defined business area.
• Support with the relationship and management of external marketing agencies.
• Work closely with our software vendor, Dassault Systèmes on co -marketing activity including ensuring all reporting is in place.
• Conduct and suggest ways to acquire industry and market analysis to identify new target markets or prospects.
• Work with our Global marketing team where necessary to ensure alignment across the TECHNIA brand, Global campaigns and events, and Global PR.
• Keep all marketing collateral up to date with regards to branding and accuracy of content, including webpages and offline collateral.
• Support the Global Marketing team with the execution of annual global virtual and hybrid events.
General responsibilities:
• Any other tasks that are reasonably assigned to you by your line manager, including development activities, which are within your capability and grade
• Follow all company procedures and policies