Marketing Expert

About Us

Mind Games is North America’s go-to destination for board games, puzzles, toys, collectibles, and all things pop culture. With retail locations across Canada and the United States and a rapidly growing e-commerce presence, we’re on a mission to deliver imagination, excitement, and innovation to our customers.

As we continue to grow and evolve, we’re looking for a creative, data-driven Marketing Expert, to join our team at our Markham head office and support our overall marketing and e-commerce growth. This role blends creativity with data-driven decision-making and requires strong cross-functional collaboration with Operations, Merchandising, E‑Commerce, and Executive Leadership. The marketing expert  leads the development, execution, and optimization of marketing strategies that drive brand awareness, customer acquisition, and revenue growth across retail stores and e commerce channels.

Key Responsibilities

Brand & Strategy

• Develop and execute annual and quarterly marketing plans aligned with Mind Games goals.


• Strengthen brand positioning across all customer touchpoints, ensuring consistency in tone, visuals, and messaging.


• Identify growth opportunities through market research, competitive analysis, and customer insights.

Digital Marketing

• Develop and execute a comprehensive digital marketing strategy.


• Oversee digital campaigns across paid social, search, email, and display.


• Manage SEO/SEM strategies to increase organic traffic and improve conversion rates.


• Lead content strategy for website, social media, and newsletters.


• Monitor and optimize performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).

Retail Marketing

• Develop and execute a comprehensive retail marketing strategy to enhance Mind Games’ retail presence and performance.


• Plan and execute in-store promotions, signage, seasonal campaigns, and product launches.


• Support and partner with store operations to ensure marketing initiatives are executed consistently across locations.


• Support retail events, demos, and experiential activations to drive foot traffic.

E‑Commerce & CRM

• Develop and execute a comprehensive e-commerce strategy to enhance Mind Games’ e-commerce presence and performance.


• Collaborate with the e‑commerce team to improve product listings, promotional calendars, and customer journeys.


• Manage CRM programs, including segmentation, loyalty initiatives, and automated email flows.


• Track customer lifetime value, retention, and engagement metrics.

Campaign Management

• Lead end-to-end campaign development: concept, creative briefing, execution, and post-campaign analysis.


• Coordinate with external agencies, designers, and vendors when needed.


• Ensure campaigns are delivered on time, on budget, and with measurable impact.

Analytics & Reporting

• Build dashboards and reports to track KPIs such as conversion rate, and engagement.


• Present insights and recommendations to senior leadership.


• Use data to refine strategies and improve ROI.

Required Skills & Qualifications

• 5+ years of marketing experience, ideally in retail, consumer goods, and  e‑commerce.


• Strong understanding of digital marketing channels and analytics platforms.


• Strong communication and presentation abilities.


• Experience managing budgets and external partners.


• Familiarity with CRM systems, email automation tools, and social media management platforms.


• Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent professional experience.

Preferred Qualifications

• Experience in specialty retail, gaming, collectibles, or hobby categories.


• Graphic design or creative direction experience is an asset.


• Knowledge of Shopify, WooCommerce, or similar platforms.


• Ability to thrive in a fast-paced, entrepreneurial environment.

 Success Looks Like

• Increased brand visibility and customer engagement.


• Strong, measurable growth in both retail and e‑commerce sales.


• High-performing campaigns with clear ROI.


• Improved customer retention and loyalty.


• Seamless collaboration across departments.


• A marketing function that elevates the company’s competitive edge.

Perks & Benefit

• $38 to $46 per hour, based on experience 


• Business casual dress code 


• Employee discount on Mind Games products 


• Collaborative, fun, and creative work environment 


• Opportunities for professional growth within a growing organization

NOTES

This is a new position. Preferably, we are looking for an expert that can support our operations on retainer basis (e.g. 2 to 3 days per week). However, the hours/days could increase depending on the required effort and considerations can be given for a full-time position.