Marketing Intelligence Analyst

Company : Sekure Merchants

Job Type : Full Time

Montreal, Quebec

Number of Applicants

:

000+

This job is no longer accepting applications.

Scroll down below to view similar jobs .

Job Description - Marketing Intelligence Analyst

Job Details

Description

Reporting to the Senior Marketing Intelligence Analyst, the Marketing Intelligence Analyst will be embedded in our Marketing team, performing in-depth exploration and analysis of marketing data to provide ancillary support to continuous improvement, performance management and other analytical initiatives through historical data analysis, performance metrics reporting, forecasting, and data capture with the goal of driving our marketing strategy and optimizing performance.

Responsibilities

Develop and maintain dashboards to track vital marketing KPIs

Support the Senior Marketing Intelligence Analyst with in-depth monthly and quarterly reports detailing marketing performance for upper management and business partners

Support internal teams with data extraction requirements via database SQL queries

Collaborate with the IT Business Intelligence team to ensure all major data related projects are completed optimally

Develop and maintain all Google Tag Manager tags and triggers and related events to ensure all marketing campaigns and website traffic is tracked optimally

Diagnose and alert management to major operational issues (i.e. adverse changes in sales, data inconsistencies, data pipeline failures)

Perform various ad hoc analyses and provide key performance indicators to support, advise and respond to requests from management

Proactively analyze data to answer key questions from stakeholders or out of self-initiated curiosity with an eye for what drives business performance, investigating and communicating areas for improvement in efficiency and productivity

Qualifications

1-3 years of relevant experience in analytics

Proficient with MS Excel and SQL

Experience with PowerBI or similar BI Tools such as Tableau or Looker

Experience with Google Analytics, Google Tag Manager, and/or other web analytics and data capture tools

Creative problem-solving skills with a passion for uncovering strategic opportunities and solving business problems.

Ability to clearly translate technical subjects to a non-technical audience and vice versa

Ability to work independently and thrive in a fast moving, remote work environment

Strong written and verbal communication skills

Bonus Points For

Experience with Python, R or other programming languages

Experience with Hubspot or other marketing automation tools