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Essential Functions
Develop cross-sell campaign strategies aligned with company revenue goals and customer success objectives.
Identify target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage.
Strategize, design, and develop programs across key digital channels, including, Qualified (website chat), Pendo (in-app communication), Marketo (program workflows, emails, and tagging), and Goldcast (webinars)
Design and execute multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services.
Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.
Set clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing).
Work closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities.
Partner with Customer Success and Sales teams to identify client needs, cross-sell potential, and create tailored campaign messages.
Test and iterate campaigns by segment to optimize message relevance, timing, and channel effectiveness
Education and Experience
6+ years of Customer or Growth Marketing experience
Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
Tech stack: Experience with Salesforce, Qualified, Mutiny, Goldcast, and Marketo
Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes
Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly
Collaboration: Passion for building relationships and working with sales and customer teams to execute cross-functional campaigns
Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
Stakeholder Management: Experience working with stakeholders to coordinate campaign efforts
Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution
Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches
Bachelor’s Degree required: Marketing or Business Degree preferred
Required Skills:
Ability to manage budgets and analyze reporting
Excellent written and verbal communication, editing and proofreading skills
Proficiency in Google Docs/Microsoft Office Suite (Word, Excel, PowerPoint)
Strong organizational, planning and execution skills
Can work autonomously with minimal supervision
Proficiency in Salesforce, Marketo, Drift, Mutiny, and Goldcast
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