Marketing Manager

The Marketing Manager is responsible for leading the overall marketing strategy for a consumer-facing business with both retail and experience-driven offerings. This role owns brand positioning, digital presence, and campaign execution to drive customer acquisition, engagement, and repeat visitation.

This individual will oversee day-to-day marketing operations, lead content and campaign strategy, and manage a junior marketing resource, while collaborating cross-functionally with operations, product, and customer experience teams.

Key Responsibilities

Strategy & Brand Management

• Develop and execute a comprehensive marketing strategy aligned with business objectives and seasonal demand cycles
  


• Own brand consistency and positioning across all customer touchpoints
  


• Identify and implement initiatives to drive traffic, engagement, and revenue growth
  

Digital Marketing & Content

• Lead multi-channel digital strategy across social platforms, web, and email
  


• Oversee development and approval of all marketing content, ensuring alignment with brand and campaign goals
  


• Manage website content and user experience (CMS-based environment)
  


• Own lifecycle and email marketing strategy, including campaign planning and performance optimization
  

Team Leadership

• Manage and mentor a Marketing Coordinator, providing clear direction, prioritization, and feedback
  


• Own and maintain the marketing calendar to ensure alignment across initiatives
  


• Balance strategic planning with hands-on execution as needed
  

Cross-Functional Collaboration

• Partner with internal teams to align marketing efforts with product launches, promotions, and customer experience initiatives
  


• Support internal stakeholders with marketing materials, campaigns, and communication needs
  


• Coordinate content development tied to key business initiatives and promotional periods
  

Campaigns & Promotions

• Lead planning and execution of integrated marketing campaigns and promotional initiatives
  


• Oversee development of digital and physical marketing assets (e.g., signage, collateral, promotional materials)
  


• Ensure campaigns are delivered on time and aligned with broader business priorities
  

Performance & Analytics

• Track and analyze performance across digital channels, campaigns, and customer engagement metrics
  


• Use insights to continuously optimize marketing effectiveness and ROI
  


• Report on key metrics and provide strategic recommendations to leadership
  

What You Bring

• Strong foundation in brand management, digital marketing, and campaign strategy
  


• Ability to connect marketing initiatives to measurable business outcomes
  


• Experience operating in a fast-paced, multi-channel environment
  


• Strong communication and stakeholder management skills
  


• High level of organization and attention to detail
  

Qualifications

• Post-secondary education in Marketing, Communications, or related field
  


• 5+ years of progressive marketing experience
  


• Experience managing or mentoring junior team members
  


• Proficiency with digital marketing tools (e.g., email platforms, CMS, design tools)
  


• Solid understanding of current digital marketing trends and best practices
  

Nice to Have

• Experience in retail, hospitality, or consumer-facing environments
  


• Exposure to experiential marketing or event-driven businesses
  


• Basic understanding of creative production (photo/video/content)
  

Perks

• Employee discounts on products/services
  


• Access to company experiences and events
  


• Collaborative and entrepreneurial team environment