Marketing Manager

Company : Toptable Group

Job Type : Full Time

Vancouver, British Columbia

Number of Applicants

:

000+

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Job Description - Marketing Manager

Position: Marketing Manager

Reports to: Director, Communications

WHO WE ARE:

For over four decades, Toptable Group has defined elegant yet approachable dining through the passion and commitment of its award-winning chefs, renowned restaurant and wine directors, and dedicated staff members. Toptable is a rapidly growing hospitality company with a current portfolio of 12 restaurants operating both locally and in the US.

JOB SUMMARY:

Toptable Group is seeking a Manager, Marketing & Communications to manage a brand plan for each of our entities as our restaurant portfolio expands. This new role will be responsible for bringing together all communications, including brand, design, and social media into a cohesive strategy and will champion and execute this strategy to drive business results and connect Toptable Group to new and existing guests.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
(Other duties may be assigned as required)

Overseeing the day-to-day supervision, growth, and development of team members

Providing a high level of written communication, including collateral, newsletters, press releases, and web copy

Manage the overall Toptable Group brand plan and a brand plan for each existing Toptable Group entity as well as new locations

Translating high-level brand strategies into concrete, actionable brand plans, brand positioning, and go-to-market strategies

Developing positioning recommendations based on market research

Working with internal partners, including communications, design, and social media, to align all stakeholders to the brand plan

Managing and enhance the overall Toptable online experience

Ensuring consistency of brand messaging across the organization

Establishing and overseeing asset management processes and procedures

Staying up to date on latest trends and marketing best practices to reach and influence consumers

Hosting media dinners and attend evening and weekend events as required

REQUIRED EXPERIENCE AND QUALIFICATIONS:

Post-secondary degree in business, communications or marketing

At least three years of relevant public relations or communications experience

Experience with brand development and management, and social media strategy

An innovative spirit with the flexibility to work outside the confines of a typical 9-5 job

Adaptable with the ability to handle conflicting deadlines and prioritize multiple tasks in a fast-paced environment

Outstanding communication and interpersonal skills

Excellent organizational and planning skills

A solutions provider with strong problem-solving skills, including the ability to analyze current business problems and implement recommended solutions

A positive, can-do attitude and a willingness to go the extra mile

A passion for food and the hospitality industry is an asset

This position will remain open until filled.

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