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Develop a deep understanding of the Canadian plasma market, the partner landscape and characteristics (demographic & psychographic) of those donating plasma. Drive growth marketing efforts across existing and new locations in Canada, in collaboration with Operational partners and US Stakeholders. Adapt & implement marketing and advertising strategies, similar to that found in retail, to meet traffic, collection and profitability growth projections. Build and maintain a marketing culture within local donor centers through support and education, presentations, and relationship building. Develop and execute local market activation programs that align with the Grifols brand architecture to increase brand awareness, increase conversion rates for new donor acquisition and retain donors in each market. Develop third party marketing partnership strategy and help deliver local partnership marketing programs to drive increased traffic. Participate in the planning & support of retail location grand openings and re-openings. Collaborate with various departments in the US, including Operations, plasma marketing, and business excellence, to ensure a seamless customer experience. Provide feedback to the Plasma Leadership Team on market demands, donor landscape and customer feedback. Position will be located in Canada. Additional Responsibilities:
Collaborates with colleagues and cross-functional groups on projects and strategies to reach operational targets. Leadership of agency partners. Importantly, this does not mean delegation of strategic thinking. agency partners are viewed as execution support. Strong creative problem-solving skills, willingness to think/act like an entrepreneur. management, including budget tracking. Up to 25% travel required. Knowledge, Skills, and Abilities:
Prior experience in both Marketing and PR strategy and execution. Candidate should have strong knowledge of Microsoft Office products, excellent verbal and written communications skills, ability to analyze and prepare data for presentation purposes, organization and planning competency, strategic thinking, problem analysis and problem-solving, interpersonal skills, decisive, adaptive and the ability to use good judgement. Ability to travel within the Canada & .. Ability to work with and around people of diverse cultures and education levels. Ability to work independently. Education and Experience:
Bachelor’s degree in Business, Marketing, Advertising, Communications or related field required. English (fluency in French is a plus) At least 5 - 8 years’ experience in public relations and customer acquisition/retention programs in retail, franchise or healthcare organizations. Understanding of Social Media Marketing, managing SEO/SEM, display advertising campaigns and CRM platform. Fluency in French is a plus. #biomatusa
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Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
Grifols provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other characteristic or status protected by law. We will consider for employment all qualified Applicants in a manner consistent with the requirements of applicable state and local laws
Location: NORTH AMERICA : Canada : ON-Toronto || NORTH AMERICA : Canada : Mississauga:CAWINNIP - Winnipeg
No CV Required
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