Marketing Manager (Minecraft)

A Bit About Us

Gamemode One was founded 8 years ago to do things right in the Minecraft gaming space - especially doing right by our staff, and right by our players. We care deeply about our vibrant company culture, which enables us all to do our best work. We are looking to scale to meet our full potential, while continuing to prioritize staff-wellbeing, and make excellent games.

The Opportunity

In our growing organization, you’ll lead marketing strategy and execution for our Minecraft portfolio, while managing and supporting the marketing team’s processes, quality, and growth. You’ll own release marketing plans, driving initiatives across internal resources, approvals, deadlines, and campaign beats.

You’ll bring your knowledge of marketing strategy, campaign execution, people leadership, stakeholder management, and gaming communities, including Minecraft. You’ll partner with production, leadership, project teams, and external partners to align marketing plans with release goals, support asset and copy approvals, and strengthen how marketing and production work together. You won’t just be working on great products, but actively building a strong marketing impact that reaches players with consistency and care.

What do we mean when we say ‘Manager/Supervisor’?

This role is listed at an experience level of “Manager/Supervisor”. We know that this can mean something different across employers. For us, this means we are looking for someone who already has marketing strategy, campaign execution, and people leadership experience that they can contribute to the role. This may be a mix of personal and professional experience. We are looking for someone who will be confident in setting direction, supporting direct reports, making clear recommendations, and coordinating work across internal and external partners. You will have a meaningful impact on how our products reach players, how our marketing team grows, and how Gamemode One shows up in the Minecraft space. This is likely not the role for you if you are looking for a highly directed role, a role focused only on execution, or your first chance to learn the basics of marketing leadership.

Within 1 month, you’ll…

• Build relationships with the marketing team, production, and leadership to understand our products, the team, and how your role fits.


• Get familiar with Gamemode One’s workflows, tools, approval processes, and communication norms.


• Understand the current and long-term goals for marketing, upcoming releases, and the new brand identity.


• Review current marketing channels, campaign plans, team rituals, and upcoming release timelines.


• Begin identifying each direct report’s strengths, support needs, and growth opportunities.


• Demonstrate cultural understanding and values alignment by leveraging inquisitiveness and courage while learning about the company

Within 3 months, you’ll…

• Support your first product launch at Gamemode One, making focused improvements to the marketing strategy that grow engagement and positive player sentiment.


• Oversee an influencer campaign that supports a release and helps the product reach the right players.


• Give useful feedback on campaign direction, marketing assets, and copy.


• Establish growth plans with your direct reports based on their strengths, gaps, and goals.


• Support the successful rollout of Gamemode One’s new brand identity across channels.

Within 6 months, you’ll…

• Lead project-specific and long-term marketing strategy, with clear roadmaps that reflect player needs and product goals. Put this strategy to work with a bold new release, setting us up in a new market.


• Increase the marketing team’s output and quality, with a stronger focus on measurable results.


• Set clear success criteria for campaigns and content, using learnings to improve future strategy.


• Act as a point of contact for external partners on marketing beats, assets, and approvals.


• Support stronger connections between developers and players through player feedback and testing practices.

Within 12 months, you’ll…

• Operate as a trusted, independent force behind ongoing marketing growth and improvement.


• Have established Gamemode One as a strong player in our select markets through consistent, effective marketing.


• Build a high-functioning marketing team with strong collaboration inside the team and with production.


• Guide early project direction with meaningful community, player, and market insights.


• Identify future growth opportunities for the role, including broader cross-division support or expanded brand work.

Why our job descriptions look like this

Our job descriptions look different than the average, and that’s on purpose! We find the normal approach to be far too prescriptive. Defining explicit qualifications and requirements would be us defining how you should have acquired a certain skillset. What these generally achieve is intimidating those who don’t fit the mold to not apply. That’s not our style. In an effort to be inclusive, and clear, we take a more descriptive approach. Read through the opportunity, and the description of the work you’ll be doing. Decide for yourself if the work excites you, and is something that you are able to rise to the challenge of.

Benefits

• Unlimited paid time off, with a 2-week minimum


• Flexible hybrid schedule, with a focus on in-office


• Health Spending Account of $3000/year


• Charitable matching of $2000/year


• Investment in professional development, with support from external consulting


• Access to the benefits above without a probationary period