Marketing Manager, School of Medicine

At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our currentacademic plan outlines each as core values and we work to embed them in all that we do.

TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.

In April 2022, the university announced its new name of Toronto Metropolitan University. Learn more about ournext chapter.

It’s not everyday that you get a chance to help launch a medical school—the first new School of Medicine in the GTA in over 100 years.

This is your chance.

The Toronto Metropolitan University School of Medicine will shape future-ready doctors who are dedicated to delivering primary care to those who need it most. Doctors from our communities who will work with our communities to improve health and wellbeing. And doctors who will advance our shared vision to build a healthier, more equitable world.

This will be your story to tell as the medical school’s Marketing Manager.

As part of our award-winning Marketing and Creative Services team, you will be the account lead for our School of Medicine portfolio and will work alongside creatives, content and digital strategists, UX designers, videographers, social experts, and more. Your tasks? Manage the relationships with key School of Medicine stakeholders, identify marketing objectives, develop integrated campaigns, help shape strategy, develop great briefs, champion the creative work and help bring it to life—all in a fast-paced environment.

If you are passionate about marketing, have an understanding of the healthcare landscape, and want to make a meaningful impact in shaping the future of healthcare, we want to hear from you.

The Marketing Manager, School of Medicine TMU provides strategic marketing planning, expertise and tactical execution and support for the university’s School of Medicine, including support for the Dean. Under the direction of the Director, Marketing and Media Strategy and through a highly consultative approach with diverse groups of internal and external stakeholders at all levels, provides leadership and develops and implements marketing plans and strategies to support the university’s School of Medicine. Ensures the successful development and execution of all marketing activities including digital marketing, social media management, website management, branding initiatives, campaigns, engagement initiatives and marketing collateral.

Key Responsibilities:

• Develops strategic marketing plans that support the School of Medicine’s brand, recruitment and other key initiatives.
• Conducts market research to collect data on other institutional practices, market needs, and consumer insights and identify gaps and audiences.
• Develops and manages the successful implementation of various strategies and action plans across various platforms including creative brief development, paid campaigns, content strategy, awareness and outreach initiatives, events, digital, advertising, creative and promotional collaterals. Determines the appropriate marketing, advertising mix to achieve stated objectives.
• Collaborates with key stakeholders, including the School of Medicine’s Communications Manager, and university-wide offices to coordinate marketing efforts and identify resource requirements and budgets needed to successfully implement the School’s strategies.
• Develops and implements regular performance metrics and mechanisms to gauge the effectiveness and impact of marketing strategies. Reviews, conducts analysis and prepares reports on findings for the Dean’s office to review.
• Identifies new and existing channels to employ best-practice digital marketing including content marketing, social media engagement and activation and campaigns.
• Oversees and creates content for marketing collateral that is relevant for diverse audiences. Collaborates with the University Relations marketing and creative team to develop content that is engaging and informative, and that promotes the university's and the School of Medicine’s unique brand.
• Implements and maintains marketing processes and procedures for the School of Medicine. Ensures all project processes and procedures are documented and maintained. Updates marketing and communication standards as required based on University Guidelines.
• Provides tactical themes or ideas based on a strong understanding of trends as well as policies in higher education and academic medicine.
• Sets timelines, budgets and project plans and oversees initiatives progression. Manages external vendors to successfully deliver high-quality content, as required.
• Supports School of Medicine leaders on community engagement to various stakeholder groups via emails, surveys, newsletter etc. with a strong focus on consistency of messaging and timelines.
• Contributes to the development of the annual marketing and communications budget and tracks spending for all marketing initiatives and activities against the approved budget.
• Collaborates with the Director to ensure all marketing initiatives have a positive ROI and all marketing decisions (and allocated spending) are based on data.
• Manages editorial calendar for social media content across various platforms and generates content.
• Creates and maintains the online presence of the School of Medicine adhering to keyword-rich and SEO principles. Develops and implements web analytics and mechanisms to measure and analyse impact of marketing strategies. Reviews, analyses, and prepares reports on findings and makes recommendations to the Director.
• Provides senior-level counsel and support to the Director of Marketing and Media Strategy and the Dean in developing marketing strategies that advance the overall external image of the School of Medicine.
• Builds and maintains strong relationships with members of other departments within the School of Medicine, within the university, and external partners including in Brampton.
• Identifies problems and opportunities and provides expert level advice and creative solutions.

Qualifications

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:

• Completion of a post-secondary degree in a relevant field (including Marketing, Communications or Business).
• A minimum of five (5) to seven (7) years of relevant work experience in marketing and or advertising, including two (2) years management experience, including management of people, budgets, and / or projects.
• Experience supervising staff in a unionized environment.
• Demonstrated experience in planning and implementing complex marketing campaigns, creating traditional and digital collateral and evaluating the ROI of marketing initiatives;
• Excellent oral and written communications skills and presentation skills, including the ability to speak succinctly and translate complex concepts into clear, audience-specific language;
• Strong knowledge and understanding of the health care sector; creative problem-solving skills; sound judgment; research skills;
• Strong interpersonal skills including tact, diplomacy and political acumen to develop positive relationships at all levels of a complex organization;
• Ability to build strong relationships or networks to achieve objectives;
• Ability to handle complex multiple assignments at the same time and meet tight deadlines;
• Keen sensitivity to cultural issues and variances in how communication is received and perceived by different audiences and cultures;
• Ability to interpret feedback and manage perceptions;
• Demonstrated knowledge of Google Suite, Microsoft Office, database and project management software, and internet research tools;
• Demonstrated experience in digital marketing; using web analytics to analyze user experience; search engine optimization; developing effective content marketing strategies;
• Demonstrated experience in creating compelling, visually appealing, concise, and impactful marketing materials across multiple marketing channels.

Additional Notes:

• As part of the selection process, candidates may be required to complete an occupational assessment.
• Candidates must have a demonstrated record of dependability/reliability and a commitment to maintain confidentiality.
• We encourage all First Nations, Metis and Inuit peoples or Indigenous peoples of North America, to self-identify in their applications.

As part of the selection process, candidates may be required to complete an occupational assessment. Applications will only be accepted online through Toronto Metropolitan University's career site.

Toronto MetropolitanUniversity is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA), and aims to ensure that independence, dignity, integration and equality of opportunity are embedded in all aspects of the university culture.

We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan Universitycommunity. We are committed to providing an inclusive and barrier-free work environment, beginning with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through theAskHR webform.All information received in relation to accommodation will be kept confidential.