Marketing Operations & Automation Specialist

icon building Company : Autodesk
icon briefcase Job Type : Full Time

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Job Description - Marketing Operations & Automation Specialist

Position Overview

Working in the Marketing Services team, you will support the Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group leading data-led engagements across the full customer lifecycle. Consistent with our team's commitment to activate campaigns, including validation and testing of journeys/campaigns, is where you will spend most of your time. This is a remote position and you will be reporting to the Marketing Services Manager based in the United States.

Responsibilities

  • Consult on technical feasibility and limitations of existing platforms

  • Review campaign/journey design and recommend changes

  • Build GTM audiences in our CDP and last-mile execution systems (Marketo, Sendwithus)

  • Manage the export of customer data from the CDP to execution systems for message personalization

  • Maintain knowledge of marketing preferences and email best practices

  • Suggest process improvements to increase speed and quality of execution

  • Build orchestrated journey logic

  • Develop marketing programs in execution systems

  • Meticulously validate and test for expected results before go-live

  • Ensure activation of marketing campaigns, resolving any issues promptly and consistently communicating with partners

  • Keep statuses current in our campaign management tool

  • Perform pre- and post-launch analysis ( preference for SQL skill)

  • Work with both marketers and technical teams (ability to speak both "languages")

  • Review data dictionaries and catalogs to maintain Autodesk data proficiency

  • Minimum Qualifications

  • 2+ years of experience in marketing or marketing operations

  • Proficiency in understanding data and automation processes

  • Knowledge of how a marketing automation system and a customer data platform work and their impact on an organization

  • Service-oriented; customer-focused and meticulous attention to detail

  • Strong problem-solving skills, reliability, and punctuality are key to success in this role

  • A positive attitude, curiosity, willingness to share knowledge, and strong communication skills are highly valued in our team

  • Experience in working independently and managing multiple projects is essential for this position


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