Marketing Operations Lead

Marketing is being reinvented by AI. This role is at the center of that transformation.

We are looking for an AI-first Marketing Operations Lead to design, build, and orchestrate an intelligent, automated marketing engine.

This is not a traditional Marketing Ops role. You will not just manage tools, you will reimagine how marketing operates using AI, leveraging LLMs (Claude), automation, and data to create a high-performance, self-optimizing growth system.

You will sit at the intersection of marketing, data, and AI, owning the architecture that powers our go-to-market. Your mission is to maximize leverage: replacing manual work with automation, accelerating execution, and unlocking insights at scale.

You will have the opportunity to build a next-generation marketing engine from the ground up, shaping how we scale growth with intelligence, automation, and speed.

About Sidetrade

Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake.

We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer-first mindset. Sudetrade is positioned as a Gartner® Magic Quadrant™ Leader since 2022.

We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us. 

Curious about Sidetrade? Catch the Sidetrade Inside Out podcast. 

What you will be doing:

• Own and optimize the full Martech stack (Marketo, Salesloft, ZoomInfo, LinkedIn Sales Navigator, and adjacent tools)

• Embed AI tools into marketing workflows to automate tasks, improve personalization, and surface insights faster
• Manage lead lifecycle: scoring, routing, MQL handoff, and revenue attribution in partnership with sales, marketing, and BDRs
• Build, execute, and optimize campaigns including email nurture, webinars, events, and landing pages
• Maintain database hygiene, segmentation, and compliance (GDPR/CCPA)
• Deliver dashboards and reporting on funnel performance, campaign ROI, and pipeline contribution
• Evaluate and onboard new tools; manage vendor relationships and renewals
• Partner with sales, demand gen, and RevOps to align on shared goals and seamless handoffs

What you will bring:

• 5+ years in Marketing Operations within a B2B SaaS or technology company
• Expert-level Marketo (or HubSpot/Pardot) and Salesforce CRM experience
• Hands-on experience with AI tools in a marketing context (content, scoring, automation, or analytics)
• Strong analytical skills with experience in funnel reporting and attribution modelling
• Experience managing Martech integrations (APIs, Zapier, and third-party platforms)
• Working knowledge of HTML/CSS for email and landing page customization
• Highly organized, self-directed, and comfortable in a fast-paced, high-growth environment
• Marketo Certified Expert or equivalent certification
• Experience with ABM platforms (6sense, Demandbase, or Terminus)
• Familiarity with SQL or BI tools (Tableau, Looker)
• Background in revenue operations or cross-functional GTM alignment

• Hybrid work model – a flexible mix of in-office and remote days 
• Great culture – active Social Club organizing regular team events and activities
• Health & wellness – medical coverage, life insurance, and other wellness programs 
• Time off – competitive paid holidays plus public holidays 
• Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programs, and advancement support 

Because when you thrive, we all succeed! 

We’re committed to providing a welcoming and inclusive experience for every candidate If you need any accommodation during the hiring process, just let us know. 

Agencies 

We only accept applications from invited agencies via our Workable portal. Unsolicited CVs sent to managers or HR won’t be subject to fees.