Marketing Operations Manager- W2/Benefits provided - Freelance [Remote]

Role description

The Marketing Operations Manager will manage the marketing automation platform (Iterable) and related processes, technology, and workflows.

The right candidate has a hands-on approach, feels comfortable building and optimising programs in Iterable, and has experience managing operational aspects of the platform, such as database management and email compliance.

This role involves a combination of strategic and operational initiatives, and the Marketing Operations Manager will work cross-functionally with marketing, sales and IT partners to understand business requirements and translate them into action, optimising processes related to lead scoring and lead management.

Responsibilities

• Own end-to-end creation, deployment and maintenance of transactional email and notification campaigns across global markets that engage millions of users.


• Project manage a programme from strategy, creation, experimentation, execution and reporting.


• Manage the day-to-day operations and governance of the marketing automation platform (Iterable), including database hygiene, data standardization and enrichment, email deliverability, and integrations


• Assist key business partners in measuring the effectiveness of marketing campaigns and marketing automation programs


• Create documentation and training material that guides stakeholders on the setup and use of Iterable


• Collaborate with marketing teams, sales and sales operations globally to determine and evolve marketing automation best practices


• Proactively identify opportunities to optimize the use of the marketing automation platform, improving user engagement and overall marketing performance

Skills

• Experience in building and executing email campaigns


• 3+ years of hands-on experience in marketing operations, preferably B2B


• Proficiency with Iterable, and sytems it integrates with such as Segment is preferred


• Tech savviness - hands on experience with marketing automation platforms, event platforms, CRMs as well as other sales and marketing tools


• Passion for Marketing Operations - always looking to improve the efficiency and effectiveness of Marketing through people, processes and technology


• Logical thinking and process driven - ability to design workflows, update processes, and solve complex issues


• Collaboration - Ability to manage stakeholders and work with cross-functional teams

Education

• Bachelor’s degree in marketing, business or related field


• Certification in MarTech systems highly valued