Marketing Operations Specialist

Fortra is looking for a Marketing Operations Specialist to join the team. This individual will assist with a variety of marketing operations projects related to our CRM (Customer Relationship Management) and Marketing Automation Tool and perform lead conversion and data entry into our systems.  This position will support the entire Fortra marketing organization and is part of the Marketing Operations team, reporting to the Marketing Operations Manager. 

WHAT YOU'LL DO

• Assist with projects in our marketing automation system including but not limited to form and landing page creation, and data cleanup


• Assist with the setup and scheduling of webinars, and act as a subject matter expert for marketing team members


• Perform data entry into our CRM through lead imports and manual creation as needed 


• Monitor and review incoming leads queue and promptly route to the sales team for follow-up 


• Make recommendations for improvement or enhancement to processes to ensure standards in data entry and collection


• Incorporate team and manager feedback on assigned projects to ensure success


• Assist with data exports and reporting requests as needed to give the team visibility into marketing analytics and performance 


• Collaborate with marketing operations team on various marketing projects and assignments related to system updates and migrations as necessary

QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Business, or related field


• One year of related marketing experience preferred


• Knowledge and understanding of marketing fundamentals


• Self-starter and problem-solver


• Strong project management skills with high attention to detail preferred


• Ability to work well individually and as part of a team


• Excellent communication and time management skills


• Ability to work both in a creative environment as well as a structured, process-driven one


• Experience working with Pardot, HubSpot, and/or Marketo is a plus


• Familiarity with Salesforce and/or Microsoft Dynamics is a plus

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