Salary :
Activate JobCopilot
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Performance Analyst based in Canada.
This role is focused on transforming marketing data into clear, actionable business insight that directly influences strategic decisions. You will own performance reporting across multiple channels, including paid media, email, content, social, and events, with a strong emphasis on connecting marketing activity to revenue outcomes. Rather than simply producing dashboards, you will investigate trends, identify root causes, and proactively surface insights that guide next steps. The environment is highly analytical and fast-paced, requiring curiosity, precision, and the ability to challenge assumptions behind the numbers. Working within a global marketing organization, you will collaborate closely with performance marketing, marketing operations, and sales teams to ensure data consistency and alignment across systems. This is a role for someone who turns complexity into clarity and consistently drives smarter marketing decisions through data.
Accountabilities:
- Own end-to-end marketing performance reporting across HubSpot and key channels, delivering clear “what, so what, now what” insights for leadership.
- Analyze funnel performance across MQL, SQL, opportunity, and revenue stages to connect marketing activity to business outcomes.
- Investigate performance shifts, anomalies, and trends, proactively identifying root causes and recommending actions.
- Manage HubSpot reporting, dashboards, attribution views, and lifecycle stage analysis as the primary source of marketing truth.
- Evaluate performance across paid media, email, content, social, webinars, and events, focusing on CAC, pipeline contribution, and revenue impact.
- Support ABM and enterprise reporting by analyzing account-level engagement and progression.
- Build and maintain decision-ready dashboards in HubSpot and Looker Studio for global and regional stakeholders.
- Collaborate cross-functionally with Marketing Ops, Sales Ops, and Performance Marketing to align data definitions and improve data quality.
Requirements:
- 2–5 years of experience in marketing analytics, performance marketing, or B2B marketing data roles.
- Strong hands-on experience with HubSpot reporting, dashboards, attribution models, and campaign analytics.
- Proven ability to go beyond reporting by generating insights, hypotheses, and actionable recommendations.
- Deep understanding of funnel metrics, campaign performance, and marketing-to-revenue connections.
- Experience analyzing paid media (LinkedIn Ads, Google Ads), email, and content performance.
- Strong technical skills in Excel/Office 365 for data manipulation, analysis, and reporting.
- Familiarity with GA4, UTM tracking, and marketing attribution principles.
- Strong analytical curiosity, critical thinking, and ability to challenge assumptions behind data.
- Excellent communication skills with the ability to translate complex data into business insights.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
- Agency or multi-channel marketing environment experience is a plus.
Benefits:
- Competitive base salary between $74,000 – $92,000 CAD annually
- Performance-based bonus eligibility
- Remote work flexibility within Canada
- Annual salary review based on performance
- Paid vacation and flexible time-off structure
- Opportunities for professional development and training
- Exposure to global marketing operations and enterprise-level data systems
- Collaborative, insight-driven, and learning-oriented team environment
- Travel opportunities up to twice per year for team gatherings and company events
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