Marketing Program Coordinator

ABOUT THE ROLE

We are seeking a commercially driven and hands-on Marketing Co-ordinator  to lead the planning and execution of integrated marketing campaigns supporting GFT Technologies' Canadian business..

Based in Canada, this role operates within a global, matrixed environment, partnering closely with Canada marketing and sales leadership while collaborating with stakeholders across the US, APAC, Europe and Latin America.

This is an end-to-end ownership role for a marketing professional who can translate business objectives into impactful campaigns — from strategy and planning through execution, performance tracking, and continuous optimization.

KEY RESPONSIBILITIES

• Own the full campaign lifecycle: strategy, planning, briefing, execution, reporting, and optimization


• Design and deliver integrated B2B campaigns (digital, email, social, ads, media-buy, PR, and events) aligned to CA pipeline generation and revenue growth (give us a 2 page assignment describing their experience into campaigns )


• Partner closely with Sales and Business stakeholders to ensure strong alignment between marketing initiatives and commercial objectives


• Manage and optimize campaigns within Pardot and Salesforce, ensuring clean data, accurate attribution, and actionable reporting


• Operate effectively in a matrix organization, collaborating across global teams (US, Europe, LATAM)


• Act as a marketing generalist, providing strategic input and constructively challenging stakeholders when needed


• Build and maintain strong cross-cultural relationships across regions and time zones


• Track, analyze, and communicate campaign performance to senior stakeholders


• Manage external agencies, vendors, and partners
  
  

REQUIREMENTS

• 2 years of marketing experience in a B2B environment


• Excellent written and verbal communication skills in English and French.


• Proven track record of owning and delivering end-to-end campaigns independently


• Experience working in global, matrixed organizations


• Demonstrated ability to collaborate across multiple regions and cultures


• Hands-on experience with Pardot (minimum 1 year)


• Proficiency in Salesforce (minimum 1 year)


• Strong knowledge of Campaign performance tracking; Attribution models and Data management and hygiene


• Familiarity with digital marketing channels and tools

SKILLS & ATTRIBUTES

• Strong commercial mindset, with the ability to link marketing activities to business outcomes


• Ability to influence without authority and work cross-functionally with a centralized marketing team.


• High level of cultural intelligence and stakeholder management skills


• Excellent organization and prioritization, managing multiple campaigns simultaneously


• Data-driven approach, using insights to inform decisions and optimize performance


• Self-starter with the ability to operate with autonomy and ambiguity

HOW YOU'LL WORK

This role sits within a matrixed, global structure. Day-to-day, you will:

• Report directly to the Head of Marketing in the Canada.


• Run campaigns that directly support Canada business objectives


• Collaborate regularly with peers in the marketing team in other international markets.


• Work with a high degree of autonomy and accountability.