As a valued London Drugs family member, the opportunities for career growth are unlimited! Here is a great chance for you to grow your skills and experience.
Our Marketing Department currently has an opportunity for a:
MarTech and Loyalty Coordinator
At London Drugs, we thrive on finding new ways to take care of people, every day. We go above and beyond the expected to take care of people and make their lives less complicated.
This position supplements our digital team, offering support for our MarTech and Loyalty marketing activities with a priority on email communication and digital assets. Working in conjunction with a content development team and the digital marketing manager, this position will be responsible for the end-to-end process of email campaigns, from strategy, planning, scheduling, proofing, segmenting and reporting success or opportunities based on established internal and industry benchmarks. This role also supports the coordination of digital assets across owned websites for London Drugs and LDExtras.
The successful candidate should possess the following:
- Minimum 3 years’ of email marketing and campaign management, or similar retail experience.
- Experience working with a retailer or client with a minimum email database of 50,000 opt-in users.
- Familiarity with industry standard best practices, including CASL and GDPR
- Experience with best practices for the migration and uploading of personality identifiable information(PII), through first party data.
- Experience working with CRM and marketing platforms as it pertains to email marketing solutions
- Strong Microsoft Office Suite skills (Excel, Word).
- Ability to work in a fast-paced environment and deliver within tight deadlines.
- Experience with Workfront and Listrak considered an asset
- Strong written and verbal communication skills.
Responsibilities Include (but not limited to):
- Responsible for coordinating weekly newsletters, including tactical category specific executions, and coordinating resources between team members and external agencies.
- Responsible for email marketing – briefing, strategy development, execution, optimization and post campaign reporting.
- Industry best practices of migration of personally identifiable information (PII) and uploading of data through 1st party databases.
- Performance Analytics of email performance and weekly reporting.
- Support the Marketing and Merchandising teams by creating briefs based on business and campaign.
- Advance features and capabilities within current email technology vendors.
- Assist with the adoption of new email technologies and supporting the evaluation of alternative email vendors or solutions as required.
- Manage end-to-end email marketing campaigns from the briefing stage, through planning, targeting (including segmenting), set-up, testing (including A/B), proofing, execution, optimization and post campaign reporting.
- Execution of the email strategy to further advance email automation, triggers, and strategic messaging throughout multiple touch points in the customer journey.
- Supporting other areas of the digital marketing department, including social, paid, and monitoring as required.
- Responsible for coordinating weekly digital assets, including banners, and coordinating scheduling across owned websites between team members.
If you are a well organized, self-motivated, individual who has a positive attitude, a desire to support Company initiatives, and a commitment to achieving Company objectives, then we have the opportunity for you to excel!
If you are interested in exploring opportunities but not sure where to start, talk to your Manager about this posting, then submit your application on-line.
London Drugs is an equal opportunity employer. The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities, duties and skills required.
London Drugs is 100% Canadian owned and is focused on local customers' satisfaction. Across Alberta, Saskatchewan, Manitoba and British Columbia, London Drugs' 79 stores employ more than 8,000 staff dedicated to providing our customers with a superior shopping experience.
At London Drugs, we believe in fostering a culture that treats employees like family. We are committed to providing our employees with a supportive and encouraging environment that promotes professional development and advancement. By fostering this approach, we aim to create an atmosphere where every employee feels supported, appreciated, and motivated to contribute their best to the organization.
When we consider employees for new opportunities or promotions, we see them as integral members of our work family. Our commitment to treating employees like family is reflected in our practices of open communication, recognition of achievements, and providing opportunities for continuous learning and skill development. We want our employees to feel a strong sense of belonging and commitment to their success within the organization.
Therefore, we focus on promoting from within and we invite you to view all live postings to help advance your career with us. We also hold Manager-In-Training programs and LD Career Weeks to help better educate, prepare and support you with your career advancement journey.
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