ABOUT THE COMPANY
Our client is a nationally recognized medical device organization partnering with global manufacturers to deliver advanced interventional and surgical technologies to Canadian hospitals. The business operates at the intersection of clinical expertise and commercial execution. It serves Cath Labs, Interventional Radiology suites, and Operating Rooms, focusing on procedural efficiency, patient safety, and measurable clinical value.
This is a high\-visibility marketing role within a collaborative, performance\-driven organization that values analytical rigour, supplier partnerships, and disciplined commercial execution.
WHAT ARE THE PRIMARY RESPONSIBILITIES OF THE JOB?
Portfolio & Vendor Leadership
- Own the Canadian commercial strategy for assigned interventional and surgical product portfolios.
- Act as primary liaison to global manufacturing partners.
- Lead Quarterly Business Reviews and performance alignment discussions.
- Manage pricing strategy, margin protection, and profitability optimization.
- Align demand forecasting with the supply chain to reduce back orders and obsolescence risk.
Clinical & Field Engagement
- Serve as the clinical subject matter expert across Cath Lab, IR, and OR environments.
- Translate complex clinical evidence into compelling value propositions.
- Support high\-value case evaluations and engage key opinion leaders (KOL).
- Develop impactful training programs, sales tools, and competitive positioning materials.
- Execute successful product launches in alignment with regulatory requirements.
Market Intelligence & Analytics
- Analyze Canadian procedure trends.
- Monitor competitive dynamics and identify growth opportunities.
- Track product mix and margin performance, implementing corrective action when required.
- Present strategic plans and insights to senior leadership and external partners.
