National Director of Sales & Marketing

MasterBUILT® Hotels develops, builds, manages and invests in best-in-class, select service hotels across Canada. MasterBUILT lives and breathes hospitality, developing more ground up hotels than other company in North America. As a Platinum winner of Canada’s Best Managed Companies, MasterBUILT believes in investing in the development of talented people with a passion for delivering exceptional results and a desire to learn and grow.

NEW OPPORTUNITY:

NATIONAL DIRECTOR OF SALES & MARKETING

MasterBUILT Hotels is seeking a dynamic National Director of Sales & Marketing to lead our sales and marketing strategy across the company and its portfolio of owned and/or managed properties. This role is focused on driving revenue growth, increasing Average Daily Rate (ADR), and supporting hotel General Managers in achieving their financial and operational goals. The ideal candidate is a strategic and hands-on leader with deep knowledge of the hotel industry, strong commercial acumen, and a proven track record of innovative revenue growth strategies.

RESPONSIBILITIES:

Strategy

• Develop and implement annual corporate strategic sales and marketing plan to support organizational objectives and key results (OKRs) inclusive of pricing recommendations, product positioning and revenue forecasting


• Lead and participate in the annual department budget process to support OKRs as well as to maintain operations within department


• Lead the development and implementation of hotel marketing plans to achieve target financial positioning for portfolio of owned and/or managed hotels, inclusive of pricing, sales targets, identifying target groups, and revenue forecasting


• Track and report on key sales and marketing metrics / analytics for corporate and portfolio of owned and/or managed hotels to identify opportunities for performance outcome or cost control, including sales statistics, competitive market analysis, market positioning, marketing trends and marketing return on investment (ROI) tracking


• Monitor hotel performance and move proactively in business levels are below budget and are forecasted to be down in business. Lead in the creation of action plans to develop and implement short- and long-term revenue-generating solutions.

Leadership

• Act as a key member of the leadership team, provide strategic insight into market trends, growth opportunities, and revenue optimization.


• Provide overall leadership and guidance to team members, including overseeing performance and development

• Mentor, and align high-performing Sales and Marketing teams under a unified revenue strategy, fostering accountability, collaboration, and a shared focus on revenue growth


• Facilitate and participate in cross-functional collaboration with operations, sales, marketing and revenue teams to ensure alignment on initiatives and outcomes

• Oversee development, implementation and maintenance of department programs, processes and procedures, including training within department and at the hotel level


• Provide insight into trends to support executive and senior leadership decision-making, as well as action-planning and execution within the team

• Foster a culture of creativity, experimentation, and forward-thinking within the marketing team, all with a focus on revenue generation


• Ensure a cohesive approach between sales, marketing, and revenue management to maximize financial results

Sales & Marketing

• Oversee the development and execution of marketing and sales activities for the portfolio of owned and/or managed hotels to maximize sales during market entry, peak periods and stimulate off-peak periods


• Oversee the development and preparation of sales and marketing campaigns for the company and its portfolio of owned and/or managed hotels to maximize marketing ROI

• Support revenue managers and hotel general managers to optimize pricing, inventory, and distribution strategies.

• Professionally represent corporate and hotels in community and industry organizations and events as required, as well as planning and coordinating events

QUALIFICATIONS:

Experience Required

• Minimum 8–10 years of progressive experience in hotel sales, marketing, or revenue management, with experience leading multi-property teams


• Proven ability to develop and execute innovative marketing campaigns


• Demonstrated knowledge and understanding of the hotel landscape, revenue strategies, and distribution channels


• Bilingual in French and English is an asset


• Microsoft Office – proficient with Outlook, Word, Excel, PowerPoint


• Experience with CRM tools (i.e. MailChimp, HubSpot and Salesforce) as well as analytics tools

Mission Critical Competencies

• Demonstrated business and financial acumen and ability to translate business priorities into strategic initiatives


• Demonstrated leadership skills including strategic planning, gaining and sustaining buy-in, coaching and mentoring, team building and training


• Demonstrated success as a persistent sales hunter and closer


• Ability to effectively execute and manage projects as well as competing priorities and deliver on results, holding themself and others accountable


• Ability to take both a proactive and creative approach to identifying needs and solutions and independently acting on them


• Strong business and creative writing and reporting skills


• Strong communication, interpersonal and presentation skills; ability to collaborate and communicate effectively with stakeholders at all levels


• Exceptional dispute management and negotiation skills


• Demonstrated planning, research, data analysis skills


• Ability to demonstrate being both a leader and team player


• Demonstrates strong attention to detail


• A fun, positive attitude with a sense of humour
  

Desired Education

• Bachelor’s Degree in business, or hospitality management considered an asset  

WORKING CONDITIONS:

• Willingness to work a flexible schedule


• Willingness to travel extensively across hotel properties, ability to travel up to 20% of time


• May require weekend and evening work in order to achieve deadlines and projects as determined by executive management
  

MASTERBUILT OFFERS:

• A corporate culture that our employees describe as: Entrepreneurial, Results Focused, Relationship Oriented, Supportive of Growth & Learning, Collaborative, Empowering and Fun


• An opportunity to put your creativity to work: we want to be the trend setters, not the ones fighting to catch up


• A flexible benefits package that recognizes various personal/family situations


• A rewarding culture to maintain and add value to


• A supportive management team who walks the talk


• A cooperative management team that is strategic and forward thinking

TO APPLY:

To apply send all resumes to https://masterbuilthotels.bamboohr.com/careers/940. We thank all applicants for their submissions, but only those deemed qualified by our hiring manager will be contacted. No phone calls please.