Net Revenue Management (NRM) Manager

About Peter Mielzynski Agencies LTD “PMA” and the Mission

PMA Canada’s Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as ‘Agents for Growth’ focused on three core areas of People, Partnerships and Performance.   We represent an enviable portfolio of leading premium spirits, wines and beer brands.  We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Be Proud

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.

Be Responsible
We are responsible and accountable for our work as individuals and collectively as one team. We collaborate across all aspects of our business.

Be Entrepreneurial
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.

Be Professional
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.

Be Sustainable
We always do the right thing for our business, for each other and our community.

Embrace Difference
We embrace our differences and work together to make us stronger.

Think Long Term

We understand our actions today need to drive long-term success and this gives us a competitive advantage.

Reporting to the Commercial Operations Director, the Net Revenue Management Manager will be responsible for driving revenue growth and profitability by optimizing pricing, promotions, and product portfolio strategies. You will work closely with cross-functional teams including sales, marketing, finance, and operations to develop and implement effective revenue management strategies.

Key Deliverables

• Support Brand Teams in Formulating pricing strategies aimed at optimizing revenue and profitability and achieving local and global benchmarks.


• Conduct thorough competitive analysis and market research to ensure that pricing strategies are both competitive and profitable.


• Develop and deliver price-monitoring reporting to track price positioning vs. and lead the implementation of necessary price adjustments to achieve price strategies and financial objectives.


• Evaluate the effectiveness, return on investment of promotional activities, and provide recommended adjustments to the commercial plan.


• Analyze product performance and profitability to fine-tune the product portfolio.


• Collaborate closely with sales, marketing, finance, and operations teams to align revenue management strategies with overall business objectives and develop the annual Price and Trade Objective document to support the Annual Operating Plan (AOP).


• Track and analyze key performance metrics related to revenue, pricing, and promotions.


• Prepare regular reports and presentations for senior management to communicate the effectiveness of strategies and their financial impact.


• Develop and implement an internal data warehouse solution for retail/wholesale/FOB pricing for PMA products


• Become the resident expert on all liquor board markup structures and develop and implement improved processes for price calculations.


• Stay abreast of industry trends and best practices in revenue management.


• Propose and implement process improvements to enhance revenue management capabilities.


• Other duties as required

Behavioural Competency Requirements

• Accountability


• Customer Centricity


• Transparency


• Inspection of Expected Results


• Ownership of the Business


• No Blame Fixing

Management Competency Requirements

• Outcome Orientation


• Business Performance Management & Reporting


• Interpersonal Effectiveness


• Workflow Management


• Financial Acumen


• Judgement & Decision Making


• Rapid Capability Building


• Strategic Thinking & Awareness

Functional Competencies Requirements

• Commercial Acumen


• Persuasive Selling


• Negotiation & Influencing

Knowledge Competency Requirements

• Canadian Provincial Beverage Alcohol Regulatory Standards


• Effective Working Knowledge of Liquor Board Pricing Models/Markup Structures


• Advanced Working knowledge of MS Excel


• Effective Working Knowledge of MS Power Point


• Expertise in Data Analysis and Effective Working Knowledge of Data Visualization/Business Intelligence Tools (Tableau, Power BI)

Experience & Other Requirements

• Written & Verbal Fluency in English (Bilingual French & English Preferred)


• Minimum 7 Years of Beverage Alcohol or CPG Sales Experience in Canada


• Minimum 3 Years of Experience in Analytics and Measurement & Evaluation


• Post Secondary Degree in Business Information Services


• Well Demonstrated Track Record of Managing Stakeholders


• Well Demonstrated Track Record of Team Building & Sales Leadership


• Hybrid Working Environment based in Oakville, Ontario (4 days in Office)


• Must be Legally Able to Work in Canada


• Must be of Legal Drinking Age

Physical Demands

• Frequent Hand Motion to perform various duties


• Occasional Immediate Reaching, Minimal Overhead Reaching to perform various duties


• Occasional Standing and Occasional Walking for short amounts of time to perform various duties


• Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process.   If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner