Part Time - Social Media and Digital Designer

Part Time - Social Media and Digital Designer

TITLE:  Part Time - Social Media and Digital Designer

DIVISION:  Marketing & Communications

SALARY:  $28.57 per hour 

HOURS:  Monday to Friday (varied)

HOURS PER WEEK: 24

STATUS:  Regular Part Time Support

EFFECTIVE DATE:  Immediately

LandAcknowledgement

George Brown College is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work, and live in the community with each other.

Equity Statement

George Brown College is committed to creating and sustaining an equitable and inclusive learning and working environment.We encourage and actively seek applications from Indigenous, Black, racialized people, visible minorities, 2SLGBTQIA+ persons, all genders, and persons with disabilities.

GBC Vision

To be a college renowned for its inclusion, excellence, relevance, impact, and leadership.

Position Summary:

Reporting to the Manager, Student Communications, Engagement & Social Media, thesocial media and digital graphic designer plays a crucial role in creating visualcontent for social media platforms and other digital channels.

Key Responsibilities:

• Creates layouts and templates for static and video content for a range of digital and social applications including social media assets, digital and native ads, and email.
  
• Applies UX expertise to design new components and user interface designs for social media channels.
  
• Creates custom visual identities for priority college events and initiatives such as convocation, open house, orientation and major strategy releases, and recruitment events.
  
• Maintains accessibility and corporate standards.
  
• Prepares static and video templates for use by other parts of the college.
  
• As part of the internal design team, ensures design output from the college is cohesive and reflective of professional standards.
  
• May be required to post social media updates during crisis situations (i.e. weather-related) and special events that may include weekend and after-hours work.
  
• Design and develop visual content for digital platforms, including websites, social media, and mobile applications (or student portal), ensuring consistency with brand guidelines and user experience best practices.
  
• Conceptualize and create digital marketing campaigns across various online platforms, tailoring strategies to target audience behaviours and preferences and measuring campaign performance to drive continuous improvement and achieve College objectives.
  
• Adheres to critical time and budget constraints while maintaining consistency and accuracy.
  
• Other related dutiesas assigned.

Educationaland Experience Requirements:

• Three-year diploma/degree from a recognized post-secondary institution plus a professional certification or equivalent.
  
• Minimum of five (5) years of experience with design experience in cross-channel campaigns, as well as in-depth working knowledge of digital, document, and identity design.
  
• Social Media Marketing, including courses: Social Media Marketing. Twitter Marketing, Facebook Marketing, Content Strategy, Community Management.
  
• Digital Analytics Program, including courses: Web Analytics and Insights, Infographics and Data Visualization, Practical AI for Marketing, Project Management.
  
• Adobe Creative Cloud expertise.
  

Skills and Attributes:

• Excellent communication, collaboration, interpersonal, and teamwork skills at a professional level.
  
• Demonstrated commitment to uphold the College’s priorities on diversity and equity.

Interview process may consist of a practical skills component.

Notes:

• The College requires proof of degrees, credentials or equivalencies from accredited regional or federal post-secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews or offer.
• Priority will be given to internal candidates per our Part-Time Support Staff Collective Agreement. External candidates are welcome to apply, and their applications will be considered after the internal review is complete. George Brown College may keep applications for up to 12 months and may contact you for future opportunities.

About Us:

George Brown College prides itself on educating students through real-world learning, in the heart of Toronto. Our faculty and employees make this vision a reality, and we support them by making George Brown a great place to work .  See why we are consistently ranked as one of GTA’s top employers .

George Brown College offers hybrid work opportunities, a competitive pension plan, generous holiday and vacation time, a tuition assistance program, discounted rates for employees taking Continuing Education courses, and an equitable work environment where everyone matters.

George Brown College is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Candidates who require accommodation in the hiring process may contact [email protected] confidentially.