Performance Marketing Creative Strategist

Location: Remote (US preferred)
Company: Pearl West Group (Portfolio DTC Brands – Health, Wellness & Pets)

About the Role

Pearl West Group is a fast-scaling, data-driven DTC portfolio company operating across health, wellness, and pet brands. We’re looking for a Performance Marketing Creative Strategist to own the strategy, ideation, and iteration of paid media creatives across Meta, YouTube, TikTok, and emerging channels.

This role sits at the intersection of creative, data, and growth. You’ll be responsible for developing high-performing creative concepts, guiding execution with editors and designers, and using performance data to continuously improve outcomes.

This is not a brand-only role. This is for someone who understands direct response, knows how to read performance signals, and can turn insights into better ads.

What You’ll Do

• Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels
   
• Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data
   
• Translate performance insights (CPA, CTR, hook rate, thumb-stop, hold rate) into actionable creative direction
   
• Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)
   
• Collaborate closely with:
   
  • Media buyers (to align creative with account strategy)
     
  • Video editors & designers (to guide execution, not just request assets)
     
  • Growth & analytics teams (to interpret results and inform next iterations)
     
• Analyze creative performance at the hook, body, and close level and iterate accordingly
   
• Audit competitors and winning ads across platforms to identify patterns and opportunities
   
• Help evolve internal creative systems, naming conventions, briefs, and testing processes
   
• Support scaling winning creatives across brands within the Pearl West portfolio
   

What We’re Looking For

• 3–7 years of experience in performance marketing creative for DTC brands
   
• Deep understanding of direct response principles (hooks, offers, objections, urgency)
   
• Proven experience creating or guiding ads that scale spend profitably
   
• Strong creative instincts backed by data literacy
   
• Comfortable analyzing ad performance and speaking in metrics, not just opinions
   
• Experience working with:
   
  • Meta Ads (primary)
     
  • TikTok Ads
     
  • YouTube / long-form video ads (a big plus)
     
• Ability to clearly communicate creative direction to editors and designers
   
• Organized, proactive, and comfortable working in fast-moving environments
   
• Bonus: experience in health, wellness, supplements, or pet brands
   

Tools & Stack (Experience Preferred)

• Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads
   
• Creative analytics tools (e.g. Triple Whale, Northbeam, GA, platform reporting)
   
• Notion, ClickUp, Slack
   
• Figma, Google Slides (for briefs & concepts)
   
• Familiarity with AI tools for ideation is a plus (but quality control is critical)
   

What Success Looks Like

• Consistent delivery of new creative tests that outperform controls
   
• Clear creative insights that influence spend decisions
   
• Faster iteration cycles and higher hit rates on new concepts
   
• Improved CPA, scale, and creative longevity
   
• Strong collaboration with media buyers and growth leadership
   

Why Pearl West Group

• Portfolio of brands = constant creative opportunity
   
• Strong data culture (decisions backed by numbers, not ego)
   
• High ownership, low bureaucracy
   
• Real impact on growth, not just output
   
• Opportunity to grow into a lead creative strategy role across multiple brands
   

Who This Role Is Not For

• Pure brand creatives with no performance experience
   
• People who don’t like looking at data
   
• “Set it and forget it” creatives
   
• Anyone who needs heavy hand-holding or rigid processes