Portfolio Lead, Digital Fundraising

We are looking for a Portfolio Lead, Digital Fundraising who will play a key role in supporting United Way’s integrated donor growth and fundraising efforts through digital campaign execution, optimization, reporting, and coordination.

In this role you will play an important part in helping to bridge strategy and execution across annual fundraising campaigns, digital donor journeys, email fundraising, paid and organic channels, web experiences, and performance tracking. Working closely with the Manager, Integrated Fundraising and Campaigns, your role will support operational delivery and optimization of integrated fundraising initiatives that strengthen donor engagement, improve conversion, and support revenue growth.

You are highly organized, analytical, collaborative, and comfortable working across multiple campaigns, systems, and stakeholders in a fast-paced nonprofit environment.

This position will report to the Portfolio Manager, Integrated Fundraising and Campaigns. This role will not have Supervisory responsibility.

The Day to Day: 

Digital Fundraising

• Optimizes digital fundraising experiences including donation pages, campaign pages, email journeys, and fundraising forms.


• Collaborates with content, social, and creative team members to ensure aligned and integrated campaign execution.


• Supports implementing United Way’s digital fundraising strategy.

Optimization

• Monitors fundraising performance metrics and help identify optimization opportunities.


• Supports A/B testing, QA, and continuous improvement efforts.

Administration and Coordination

• Coordinates with external fundraising, advertising, and digital partners and assists with digital fundraising analytics, conversion tracking, and campaign measurement setup.


• Collaborates with internal teams to support campaign execution and reporting alignment.

About you:

It’s important to us that you understand the importance of relationships and how it impacts all our work, resulting in operating with a strong customer service focus. You possess knowledge of Microsoft Office Suite, Salesforce systems, Google Tag Manager and Google Analytics and Advanced knowledge of Canva and WordPress.

Experience with fundraising platforms like Fundraise Up is considered an asset.

You demonstrate the ability to think creatively and develop innovative ideas, analyze and interpret information, make decisions, make recommendations, and solve problems.

Strong verbal and written communication, and facilitation skills are essential and ability to adapt and demonstrate flexibility when faced with changing priorities, unforeseen challenges, and/or juggling multiple tasks.  

You demonstrate accountability and strive for operational excellence and maintain confidentiality.  

Your background includes a post-secondary degree in Business or Marketing and other relevant experience will be considered, plus a minimum of two (2) to three (3) years related experience.  A combination of education and experience will be considered.

A valid driver’s license and vehicle are required as some travel will be involved within Edmonton and surrounding area.

You align with and integrate our core values throughout all organizational and business practices, and you consistently act with personal, professional, and behavioral integrity.

You see yourself in our Values.
We value and operate with a commitment to:

Creating solutions.

Continuous learning.

Being courageous in our work.

Capturing our customers’ hearts and minds.

Being insights driven and utilizing real data.

Applying a lens of equity and inclusion to all that we do.

Why work with us?

We are people who love what we do and are passionate about our work. We offer rewarding work, a positive workplace culture, and a total rewards package. Our work environment is a hybrid - with time spent both collaborating in the office as well as remotely.    

United Way of the Alberta Capital Region takes a systems-wide approach to collaborate and deliver local programs and services that address multiple facets of community well-being.

At United Way of the Alberta Capital Region, we value the contributions our employees make in supporting and advancing our purpose and values and have a workplace culture where actions are aligned and focused on achieving our envisioned future. We believe that a balanced Total Rewards Program helps foster a culture and workplace experience where our colleagues will flourish to the benefit of those served through our United Way.​ 

Fundamental to this is our commitment to pay equity and a living wage. As part of our Total Rewards Program, this position is also eligible for:

• 4 Day Work Week Program (January – August)


• Flexible hours (Hybrid work environment)


• Birthday off


• Professional Coaching


• LinkedIn Learning


• Extended Health & Dental


• Health Spending Account & Wellness Spending Account


• Employee & Family Assistance Program


• People Connect (virtual psychological support)


• RRSP matching


• 12 days of Personal Illness and Family Responsibility Leave 


• 4 weeks’ vacation


• The salary range for this role is $60,000 - $65,000

*(Starting salary based on experience and budgetary considerations)

All Benefits are subject to applicable eligibility requirements.

United Way of the Alberta Capital Region is committed to creating an inclusive workplace that reflects our diverse community that we serve. We encourage candidates from diverse backgrounds and those who may need accommodation to apply to join our team. By incorporating a variety of experiences and perspectives, we create opportunities for innovative solutions and maximize the impact of our work.

To learn more about United Way of the Alberta Capital Region, please visit myunitedway.ca 

United Way of the Alberta Capital Region has once again been recognized as one of the 2025 Best Workplaces™ in Government and Social Services.