PPC Specialist iGaming US Canada

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a PPC Specialist to join their work force.

Overview

Were looking for a courageous, humble, and motivated person to be part of their growing PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help them dominate the 1st page of search engines in highly competitive US and Canadian markets we want to hear from you.

Responsibilities:

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads, Bing, ASA, UAC, YouTube)
• Conduct keyword selection and audience targeting
• Collaborate with other departments (CRM, Developers, BI, etc.)
• Monitor budgets and adjust bids to improve ROI
• Track KPIs to assess performance and identify issues
• Produce reports and dashboards for management
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple markets
• Identify and mitigate click fraud risks
• Stay up to date with SEM trends

Requirements:

• Minimum 2 years of paid search experience in the iGaming industry
• Proven experience managing PPC campaigns targeting the US and/or Canadian markets
• Experience in data analysis and reporting
• Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred
• Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.)
• Strong Excel skills (pivot tables, formulas, data analysis)
• Excellent communication skills
• Analytical thinking with strong math skills
• Google Ads certification preferred
• Experience with keyword research, analysis, and optimization tools
• Fluent in English + another language
• Proactive and self-motivated